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The 13 Best Hotels for Business Travelers in Latin America

Colombia-MICE is part of the Pelecanus Travel Group. Based in Bogota, Colombia, we specialize in business travel and all services related to meetings, incentives, congresses and exhibitions.

In Latin America, you will find countless hotels that meet all the requirements of business travelers. That’s why we’ve put together 13 business hotels in the continent’s most important travel destinations for you below.

We recommend these hotels for business travelers because they offer:

  • Meeting room
  • Conference rooms 
  • Video calling features 
  • Business centers 
  • Good location 
  • Unlimited internet access 
  • Advice on the implementation of events 

Hotels for business travelers in Colombia 

Colombia has emerged as one of the top business tourism destinations in Latin America, particularly the cities of Bogotá, Cartagena and Medellín.

Hotel Grand Hyatt – Bogotá, Colombia


Location: Cl. 24a # 57 – 60, Bogotá DC, Colombia ​
Rooms: 373 ​
Standard room cost per night (1 person): 230 USD ​
Room types: Accessible | King bed (41 m²), Accessible | Two Double Beds (41 m²), ADA (41 m²), Grand Club (41 m²), King Size Bed (41 m²), Two Double Beds (41 m²), View (41 m²) ​
Suites: Grand ADA (85 m²), Corner View of the Andes (75 m²), Corner (75 m²), Grand Executive (100 m²), Grand (85 m²), Diplomatic (115 m²), Presidential (200 m²), Two Bedrooms (167 m²) ​
Services: WiFi, Pet-Friendly Rooms, Parking, Swimming Pool, Concierge, Laundry Facilities, Digital Key, Online Check-In ​
Business Center: Yes ​
Awards: 2018 Fiabci Award, TripAdvisor Travelers ‘ Choice 2021

The Grand Hyatt Hotel is the first of this world-renowned hotel chain in the country and offers several options for both business travelers and tourists.

It is strategically located just 15 minutes from El Dorado International Airport, 10 minutes from Bogotá’s historic center and less than 5 minutes from the American Embassy. In addition, this hotel is only minutes away from 4 shopping malls and more than 10 restaurants.

All kinds of luxury rooms, restaurants, spas and fitness centers are located in an area of 78,000 square meters.

Event, meeting and conference rooms in the Grand Hyatt Hotel:

  • Congress Center: capacity of 1,300 people 
  • Grand Ballroom: Auditorium with capacity for up to 1,250 people
  • El Dorado Ballroom: Auditorium with capacity for 600 people
  • El Dorado Foyer: Intended for trade shows or open cocktails
  • Terraza: Ideal for weddings and social events for up to 150 people 
  • Gallery: Showroom with capacity for 50 people 
  • Loft kitchen: Perfect for small events with a live cooking show 
  • 11 meeting rooms  
  • Club Lounge

Hilton Bogota Corferias – Bogotá, Colombia


Location: Cra . 37 # 24 29, Bogotá DC, Colombia ​
Rooms: 410 ​
Standard room cost per night (1 person): 175 USD ​
Room types: Deluxe (32 m²), Executive (44 m²) ​
Suites: Suite (64 m²) ​
Services: Pet friendly, Restaurant, Indoor pool , Gym, Parking, Sauna, Jacuzzi, Bar, Concierge ​
Business Center: Yes ​
Awards: Best New Hotel of 2019, TripAdvisor Travelers ‘ Choice 2021

The Hilton Bogota Corferias is one of the best hotels in the whole country and mainly focuses on welcoming business travelers and participants from the MICE industry.

It has a modern and luxurious infrastructure that, thanks to its strategic location, is among the best options that Bogotá has to offer its visitors. It is located in the city’s largest event venue, the Corferias Bogotá Exhibition Center and in front of the Ágora Convention Center, just 15 minutes from the airport and the historic center.

Other places of interest that can be easily reached from this hotel are the Gold Museum, several shopping malls, the La Candelaria district, the Botero Museum, the Movistar Arena, El Campin Stadium and several good international restaurants.

This hotel offers rooms with a modern design and equipped to receive all types of executives, as well as various rooms set up for events, conferences and congresses.

Rooms for events, meetings and conferences at the Hilton Bogota Corferias hotel

  • 8 meeting rooms with access to the terrace 
  • Ballroom: with a capacity for 700 people 
  • Salon Cerro and Salon Laguna: Rooms with a capacity of between 80 and 150 people
  • Hilton Bogotá Corferias Terrace: ideal for outdoor ceremonies, weddings or cocktails 

Hotel Radisson Cartagena Ocean Pavillion – Cartagena, Colombia


Location: Cra. 9 # 22 – 850, Cartagena, Colombia
Standard room cost per night (1 person): 120 USD
Rooms/apartments: 233
Room types: twin rooms (32 m²), double room (32 m²), queen (32 m²), double room queen (32 m²)
Suites: Studio Suite King (66 m²), Studio Suite Double King (88 m²), Bedroom Suite (109 m²)
Services: Gym, Spa, Terrace, Wi-Fi, Parking, Wet Areas, Concierge, Beauty Salon, Swimming Pool, Sports Fields, Beach
Business Center: Yes
Awards: TripAdvisor Travelers ‘ Choice 2021, Hospitality Excellence Award, Safehotels Premium Certification

The Radisson Hotel in Cartagena is one of the most famous of this chain in Latin America. It is 15 minutes from the old town and within walking distance of major brand shops, international restaurants and bars. This hotel is a great option for business travelers thanks to the facilities such as 24–hour service, multilingual staff, transport service to the airport and the city’s convention centers, among others.

Event, meeting and conference space at the Radisson Cartagena Ocean Pavilion Hotel:

  • Cannons Ballroom: Capacity of 311 people 
  • Foyer: Expandable area (auditorium) with capacity for 300 people 
  • Room Muralla: Capacity of between 80 and 100 people 
  • Room Miramar: Capacity of between 80 and 100 people 
  • Laguna room: Capacity of between 80 and 100 people 
  • Hall Vela: Capacity of between 30 and 60 people 
  • Corales Hall: Capacity of 50 people 
  • Mangrove Room: Capacity of up to 12 people 

Hotel Marriott Medellín – Medellín, Colombia


Location: Cra . 1 A Sur # 43 A – 83, Medellín, Colombia
Standard room cost per night (1 person): 120 USD
Rooms/Apartments: 233
Room types: King (29 m²), Double (29 m²), Deluxe King (36 m²), Deluxe Double (36 m²)
Suites: Junior Suite (74 m²), Presidential Studio Suite (87 m²)
Services: Gym, Restaurants, Spa , Terrace, Wi-Fi, Parking, Wet Areas, Concierge, Private Transport, Bar, Garden
Awards: TripAdvisor Travelers ‘ Choice 2021

The Medellin Marriott Hotel is located in El Poblado. You will find renowned designer shops, clubs, discotheques, restaurants and bars there. For business travelers, this hotel offers its customers software to manage everything related to the organization of events, as well as technological equipment, and business and executive services.

Rooms for events, meetings and conferences at the Hotel Marriott Medellín:

  • Great Hall: Capacity up to 350 people 
  • Room 1: Capacity for up to 160 people 
  • Room 2: Capacity between 80 and 100 people 
  • Room 3: Capacity between 80 and 100 people 
  • Conference room: Capacity of up to 14 people 
  • Meeting room: Capacity of up to 14 people 
  • Terrace: The capacity varies depending on the type of event 

Hotels for business travelers in Argentina 

Argentina is also a popular travel destination. Here are our recommendations for business travelers for hotels in Argentina:

Hotel Howard Johnson Plaza Buenos Aires – Buenos Aires, Argentina


Location: 653 Lima Street, Buenos Aires, Argentina
Standard room cost per night (1 person): 65 USD
Rooms/apartments: 106
Room types: Executive (32 m²)
Suites: Junior Suite (32 m²), Governor Suite (42 m²)
Services: gym, spa, relaxation room, restaurant, bar, solarium, terrace, wi-fi, parking, private transport 24 hours
Business Center: Yes
This hotel belongs to the Wyndham hotel chain and is one of the most famous in the city of Buenos Aires due to its impressive infrastructure, its trained staff and its luxury.
Located in the central financial district, this hotel offers easy access to the city’s main attractions. Within a 15-minute walk, you will find emblematic cafes and restaurants of Argentine culture, such as Cafe Tortoni and also the Palacio Barolo, just 2 km away is the famous Obelisk, and 2.1 km the Palace of the Argentine National Congress.
This hotel has 6 meeting rooms for all types of events and weddings.

Rooms for events, meetings and conferences at Hotel Howard Johnson Plaza Buenos Aires:

  • Don Horacio: Capacity up to 200 people 
  • Cathedral Convention Hall: Capacity for up to 150 people 
  • Diagonal Convention Hall: Capacity up to 100 people 
  • Business Room I: Capacity between 10 and 20 people 
  • Business Room II: Capacity between 10 and 20 people 
  • Business Room III: Capacity between 30 and 40 people 

ARC Recoleta Boutique Hotel & Spa – Buenos Aires, Argentina


Location: Calle Peña 2155 – Recoleta, Buenos Aires, Argentina
Standard room cost per night (1 person): 130 USD
Rooms/apartments: 57
Room types: Superior room (32 m²), Superior room balcony (35 m²), Deluxe room (35 m²)
Suites: Special Suite ACR (58 m²)
Services: gym, spa, indoor pool, whirlpool, sauna, restaurant, bar, solarium, terrace, Wi-Fi, bar,
restaurant, private transport, car rental
Business Center: Yes
Awards: TripAdvisor Travelers ‘ Choice 2019, Loved By Guests Award Winner 2020, Best Hotel 2019 K Argentina

Hotel ARC Recoleta is a favorite of business travelers due to its strategic, central location. In the immediate vicinity, you will find shopping malls, financial centers, museums, theaters and the cultural center Recoleta, libraries, train stations, metro stations and the La Rural Convention Center. In addition, it is only a few minutes’ drive from Ministro International Airport Pistarini and Jorge Newbery Airport.

In addition, this hotel offers a wide range of possibilities for holding events, congresses and meetings, among other things.

Spaces for events, meetings and conferences at ARC Recoleta Boutique Hotel & Spa:

  • Malva room: capacity for up to 80 people
  • Business Hall: Capacity between 20 and 50 people 
  • Terrace: The capacity varies depending on the type of event 

Hotels for business travelers in Brazil 

Year after year, Brazil receives a large number of business travelers attracted by the largest country on the continent. With more than 200 million inhabitants, Brazil is also one of the largest consumer markets in the world.

The following are our hotel recommendations for business travelers in Brazil:

Hotel Vila Galé Fortaleza – Fortaleza, Brasil


Location: Av. Dioguinho, 4189 – Praia do Futuro, Fortaleza, Brazil
Standard room cost per night (1 person): 85 USD
Rooms/apartments: 300
Room Types: Standard (30 m²), standard with a view (30 m²), family (30 m²)
Suites: Suite (61 m²)
Services: Gym, Spa, Private Beach, Club, Restaurants, Bars, Swimming Pools, Terrace, Wi-Fi, Parking, Private Transport, Shops
Business Center: Yes
Awards: Certificate of Excellence Tripadvisor 2019

The Hotel Vila Galé Fortaleza is one of the most important hotels in this area as it offers a wide variety of services mainly focused on the well-being of its customers. This is very close to well-known attractions such as beaches, shopping malls, cultural centers, business centers, Beira Mar Fair, Castelão Stadium, Mirante de Fortaleza and Espaco Cultural Uniform.

In addition, the hotel is known for its infrastructure focused on holding high-level events.

Rooms for events, meetings and conferences at Hotel Vila Galé Fortaleza: 

  • Modular Room: Capacity of up to 400 people
  • Room Iracema: Capacity between 100 and 180 people 
  • Vasco da Gama Room: Capacity between 100 and 180 people 
  • Master Room: Capacity of up to 900 people 
  • Fernando Pessoa Room: Capacity of up to 380 people 
  • Vinicius de Moraes Room: Capacity for up to 480 people 
  • Eça de Queirós Room: Capacity up to 380 people 
  • José de Alencar Room: Capacity up to 480 people 
  • Room Tom JobimCapacity up to 60 people 
  • Room Amália Rodrigues: Capacity up to 60 people 

Hotel Hilton Barra Rio de Janeiro – Rio de Janeiro, Brazil


Location: Av. Embaixador Abelardo Bueno, 1430 – Barra da Tijuca, Rio de Janeiro, Brazil
Standard room cost per night (1 person): 120 USD
Rooms/apartments: 298
Room Types: King (28 m²), king Lagoon (28 m²), double room (28 m²), double room lagoon (28 m²)
Suites: King Suite (54 m²), King Balcony Suite (59 m²), Presidential Suite (100 m²)
Services: Gym, Spa, Restaurants, Bars, Pool, Terrace, Wi-Fi, Parking, Private Transport
Business Center: Yes
Awards: Winner of the World Travel Awards 2017, Certificate of Excellence TripAdvisor 2017

The Hilton Barra Rio de Janeiro Hotel is one of the premier Hilton hotels in Latin America. Thanks to the good service of its staff and its strategic location, just a few minutes from the main international and financial centers of Rio de Janeiro, this hotel is ideal for business travelers who want to stay in accommodations with luxury, comfort, and easy access.

Rooms for events, meetings and conferences at the Hotel Hilton Barra Rio de Janeiro:

  • Halls BromeliaCapacity between 70 and 500 people 
  • Halls Nogueira: Capacity between 50 and 200 people 
  • Pequi rooms: capacity between 40 and 120 people 
  • Rooms Cerejeira: Capacity between 40 and 90 people 
  • Extravagant room: capacity between 15 and 30 people 

Hotels for business travelers in Chile 

Chile is one of the currently stronger growing travel destinations in Latin America. Thanks to the organization of more than 50 international events, the market for various sectors is growing and more and more visitors come to Chile.

The following are our hotel recommendations for business travelers in Chile:

AC Hotel Santiago Costanera Center – Santiago de Chile, Chile


Location: Av. Vitacura 130, Providencia , 7510605, Metropolitan Area – Santiago, Chile
Standard room cost per night (1 person): 130 USD
Rooms/apartments: 249
Room Types: King (30 m²), double room (30 m²), king corner (44 m²)
Suites: 1-bedroom suite (60 m²)
Services: gym, restaurant, indoor pool, wi-fi, parking, spa
Business Center: Yes
Awards: TripAdvisor Travelers ‘ Choice 2021

Located in one of the best areas of Santiago, the AC Hotel Santiago Costanera Center belongs to the Marriott hotel chain and is one of the favorites in the country. With its modern spaces and European style, this hotel offers its customers numerous services, able to meet all their needs.

A few minutes walk and with direct access, there is the emblematic Costanera Center shopping center with restaurants, international brand shops and various entertainment venues. It is also 2.8 km from the Santiago Cable Car and 2.9 km from the Parque Bicentenary Santiago away. Santiago International Airport is a 25-minute drive away.

The property has its business center and 7 customizable function rooms.

Venues for events, meetings and conferences at the AC Hotel Santiago Costanera Center: 

  • Meeting room 1: Capacity of up to 20 people
  • Meeting room 2: Capacity of up to 15 people 
  • Meeting room 3: Capacity of up to 15 people 
  • Meeting room 4: Capacity between 20 and 70 people 
  • Meeting room 5: Capacity between 25 and 90 people 
  • Meeting room 6: Capacity between 30 and 100 people 
  • Meeting room 4: Capacity between 15 and 200 people 

Hotels for business travelers in Ecuador 

The following are our hotel recommendations for business travelers in Ecuador:

Hotel Wyndham Guayaquil – Guayaquil, Ecuador


Location: Numa Pompilio Llona SN, Puerto Santa Ana – Guayaquil, Ecuador
Standard room cost per night (1 person): 120 USD
Rooms/apartments: 179
Room Types: King (36 m²), double room (36 m²), deluxe (36 m²)
Suites: Junior Suite (65 m²)
Services: Gym, Spa, Terrace, Wi-Fi, Parking, Private Transportation, Concierge, Swimming Pool, Golf Course
Business Center: Yes
Awards: Best of Wyndham, TripAdvisor Travelers ‘ Choice 2021

The Wyndham Guayaquil is one of the largest hotels in the city. Thanks to its proximity to José Joaquín de Olmedo International Airport (10 minutes’ drive), most international visitors stay here. In addition, it is within walking distance of the city center, 3 shopping malls, craft centers and the financial and commercial center of Guayaquil.

This hotel has a modern, comfort-oriented infrastructure and well-equipped rooms for events and conferences at a high level.

Rooms for events, meetings and conferences at the Hotel Wyndham Guayaquil:

  • Main room: Capacity of up to 600 people
  • Meeting room 2: Capacity between 15 and 30 people

Hotels for business travelers in Peru 

The country of Peru is one of the fastest-growing economies in South America. This is because of its climatic diversity, its large territory, its natural resources and, above all, its macroeconomic and political stability.

The following are our hotel recommendations for business travelers in Peru:

Delfines Hotel & Convention Center – Lima, Perú


Location: Cra. Los Eucaliptos 555, San Isidro 15076, Lima, Peru
Standard room cost per night (1 person): 160 USD
Rooms/apartments: 206
Room types: Superior (28 m²), Superior Plus (33 m²), Executive (28 m²/33 m²)
Suites: Junior Suite (46 m²), Senior Suite (65 m²), Deluxe Suite (75 m²), Olympus Suite (96 m²)
Services: gym, spa, terrace, wifi, parking, restaurants, bars, heated pools
Business Center: Yes

The Dolphins Hotel and Convention Center is located in the most exclusive financial and residential district of the city of Lima. In the immediate vicinity, you will find the Lima Golf Club, a variety of tourist attractions, shops, restaurants, nightclubs and the financial center.

This hotel is known for its elegance, luxury and personalized service. It also has meeting rooms equipped with the latest technology and an exclusive catering service for every event.

Venues for events, meetings and conferences at Delfines Hotel & Convention Center:

  • Mediterranean Hall: Capacity of up to 800 people 
  • Atlantis room: Capacity between 100 and 130 people 
  • Room Oppian: Capacity between 100 and 120 people 
  • Oceanus Room: Capacity of up to 145 people 
  • Neptuno Room: Capacity for up to 60 people 
  • Triton Room: Capacity of up to 60 people 
  • Room Tom Jobim: Capacity of up to 60 people 
  • Room Amália Rodrigues: Capacity of up to 60 people 
  • Poseidon Room: Capacity of up to 30 people 
  • Foyer room: Capacity of up to 30 people 
  • Directory room: Capacity of up to 12 people 
  • Arión room: Capacity of up to 16 people 

Hotels for business travelers in Mexico 

Mexico has always been a leader in terms of tourism in Latin American countries, in part due to its proximity to North America, its rich cultural diversity, and its wide variety of tourist destinations. It is considered to be a highly competitive country in the meetings tourism industry worldwide, thanks to the availability of a wide and growing infrastructure of tourist services.

Here are our hotel recommendations for business travelers in Mexico:

Hotel Krystal Urban Airport Mexico City – Ciudad de México, México


Location: Av Licenciado Javier, Av. Javier Rojo Gómez 630, Reform Laws 3rd Section, Mexico City, Mexico
Standard room cost per night (1 person): 70 USD
Rooms/apartments: 96
Room types: Standard King (26 m²), Standard Double (26 m²), Deluxe King (30 m²)
Suites: Junior Suite (36 m²)
Services: Gym, spa, terrace, restaurant, bar, private transport service, wifi, parking
Business Center: Yes
Awards: TripAdvisor Travelers ‘ Choice 2022

The Krystal Urban Hotel offers a wide range of services to meet the needs of its guests and customers. It is just 20 minutes from Benito Juárez Airport, 15 minutes from El Foro Sol and walking distance from Parque Shopping Center Tezontle removed.

Rooms for events, meetings and conferences Krystal Urban Aeropuerto Ciudad de México:

  • Ébano room: Capacity between 50 and 300 people
  • Zebrano Room: Capacity for up to 220 people 
  • Meeting room I: Capacity of 12 people 
  • Meeting room II: Capacity of 10 people 

Executive Express Hotel – Guadalajara, México


Location: Av. Mexico 2920, Terranova, 44689 Guadalajara, Jal., Mexico
Standard room cost per night (1 person): 80 USD
Rooms/apartments: 113
Room types: standard single room (26 m²), standard double room (26 m²), executive single room (26 m²), executive double room (26 m²)
Suites: Executive Suite (40 m²), Double Suite (40 m²)
Services: gym, spa, terrace, restaurant bar, private transport service, valet parking, Wi-Fi, parking
Business Center: Yes
Awards: TripAdvisor Travelers’ Choice 2020

The Executive Express Hotel is located in the financial and gourmet district of Guadalajara, very close to the city’s major shopping malls and convention centers. The hotel is also a convenient option for visiting the historic center and attractions such as the United States Consulate, Akron Stadium and Jalisco Stadium, the Baseball Stadium, the Telmex Auditorium and other attractions.

This hotel has comfortable spaces and practical services so that its guests can work comfortably. If you want to get together with your team, several meeting rooms are available in this hotel.

Rooms for events, meetings and conferences Executive Express Hotel:

  • Vulkansaal: Capacity for up to 100 people 
  • Hall Los Altos: Capacity between 15 and 40 people 
  • Atotonilco roomCapacity between 10 and 20 people 
  • Lagos room: Capacity between 10 and 20 people 

How to organize a hybrid event?

Colombia-MICE is part of the Pelecanus Travel Group. We are located in Bogota, Colombia. We are specialized in corporate travel and all services around Meetings, Incentives, Conferences, and Exhibitions.

What is a hybrid event?

A hybrid event is the combination of an event with the physical presence of the participants, including virtual participation of participants. The main goal is to reach a larger number of people (or participants), regardless of the location of the event.

These types of events can be meetings, congresses, international trade fairs, training courses, workshops, conferences, seminars and others.

Why are hybrid events so important these days?

Hybrid events not only have a wide reach but have also been a great response by the business travel and events industry to the public health emergency of 2020.

A hybrid event today offers much more than just a solution to geo-restrictions. It also offers more dynamic content so you can integrate remote attendees as if they were there at the event.

The pros and cons of a hybrid event

Hybrid events have advantages and disadvantages from the perspective of the participants as well as the organizer.

Disadvantages of a hybrid event

Although hybrid events combine the best of both worlds, we would also like to point out some disadvantages:

  • The biggest downside to hybrid events is the reliance on technology. Even if you have a good infrastructure and internet connection, it can interrupt the whole online part in case of problems.
  • At a hybrid event, negotiating with sponsors can be more difficult, as experiences of the marketing potential are not yet entirely clear.
  • Social interactions between on-site attendees and online attendees are limited.
  • Not every participant has the appropriate infrastructure to follow the event without interruptions with large amounts of data.

Advantages of a hybrid event

A hybrid event brings great benefits, as fewer resources are needed for more participants.

  • A larger number of visitors and participants. The maximum number of participants is theoretically unlimited.
  • The time and cost savings are enormous. From booking lower capacity venues to attendee travel costs, there are significant cost savings for everyone involved (organizers and attendees).
  • A hybrid event allows multiple events to be held simultaneously at multiple locations.
  • It is easier to analyze the impact of the event as it is possible to measure the reach and the opinion of the participants through other digital tools such as polls.
  • Event content can remain online for as long as you like. Recordings or summaries of the event may be made available online.
  • Greater audience participation is achieved. Not only during the event, but also actively on digital platforms by sharing information, “liking” publications and other actions.

How to organize a hybrid event?

The organization of hybrid events consists in letting an event take place in two dimensions. To do this, it is first necessary to create a plan that includes all the phases and processes of the event, as well as the tools needed to fulfill the plan in both modalities.

Hybrid events are a bit more complicated to organize than just face-to-face or virtual events.

Determine the technology required for the event

In the case of hybrid events, the technology must be chosen in such a way that it connects the event on site with the participants. The connection should work in both directions so that virtual participants can also be involved in on-site events. This not only requires a live transmission but also options for real-time communication.

A recording should also take place if the technology should fail. In this way, virtual participants can watch a lecture again later.

Selection of the date, time and location of the event

In the case of a hybrid event, you should definitely analyze where the majority of virtual participants are located. Due to the different time zones worldwide, you should make sure that the most important events do not take place at times when a large number of virtual viewers are sleeping.

World championships and the Olympics are good examples. Sponsors and participants react very sensitively to bad timing.

Determine the target group of the event

Defining the target audience is a key aspect. One should understand which participants can best be reached through which channels.

Prepare a suitable program of events

Virtual viewers and on-site participants have different needs and expectations. In addition to lectures, participants can also expect opportunities to network on site, see products live and try them out. The social and practical aspect is of great importance here.

Virtual participants are primarily interested in the information.

Selection of the virtual event platform

One should choose a platform that offers multiple functions and, if possible, gives participants equal rights. The comments section, uninterrupted real-time streaming, subtitles, event recording, and translation features are just a few of the themes.

Connect personal and virtual participants

Interaction between both types of participants should also be sought. This is probably one of the biggest challenges of a hybrid event.

In any case, it will be difficult to connect the virtual participants with the on-site participants, because the on-site participants do not travel to act virtually on site.

In hybrid events, not only the spectators have to be online. Top-class speakers can also be invited, even if they do not have to travel to the event.

Training of speakers for the event

Exhibitors and speakers are used to having the audience in front of them. However, in a hybrid event, presenters should also engage the virtual audience. It is of great importance here that the organizer opens up these possibilities and sensitizes the speakers to this.

Measuring the success of events

In the case of hybrid events, the key figures for measuring success should also be carefully considered.

Firstly, the different participants have different needs and secondly, the measurements must be made in different ways. Some factors are

A total number of visitors, participation rate, the satisfaction of participants (through surveys, reactions on social networks, degree of recommendation).

The perfect speech – What do you have to consider?

Colombia-MICE is part of the Pelecanus Travel Group. We are located in Bogota, Colombia. We are specialized in corporate travel and all services around Meetings, Incentives, Conferences, and Exhibitions.

Most of us have experienced gifted speakers and heard one or more fantastic speeches. Some speakers simply have the charisma and talent to captivate audiences. However, as in any discipline, this outstanding group of speakers is in the minority.

However, preparation, techniques and lots of practice are the key factors in delivering a successful speech. The size of an event and the number of participants is a negligible factors.

Preparation of a good speech

Even with the inclusion of sophisticated technical aids, there is nothing better than a very good speaker who has mastered a topic. Many people find it difficult to get their message across to an audience or customer. This is also a reason why there are so many training courses, courses and much more to strengthen communication skills.

However, all good speakers are not in front of an audience for the first time. The best good speakers are not teenagers either, but usually people with many years of experience. You also need this time to become an absolute specialist in a topic.

The preparations for this not only took a few hours, but a lifetime, so to speak. Don’t be discouraged though, every great speaker started small.

Stage fright before a speech

One of the main difficulties is stage fright. Many people are very nervous or even afraid to speak in front of even a small group of people. Good preparation and practice help here. Talking about an unfamiliar topic is very difficult, how do you convince an audience of something you don’t know anything about yourself?

Suppose, however, that you want to explain to a group of friends a hobby that you have had for years and have put hundreds, if not thousands, of hours into it. This will be easy for you, because you are not only familiar with the topic on a knowledge level, but also on an emotional level. If you can tell from your memories and experiences, you hardly have to think about it. A speech almost holds itself and looks authentic.

Such topics are extremely suitable for training appearances in front of groups, because the training effect after a successful speech and the increase in self-confidence is great.

How do you become a good speaker at an event?

This title is a bit of a misnomer because you either become a good speaker or you don’t. Whether at an event, at a company event, or with friends, there are ultimately no differences. A good speaker is good for any occasion, regardless of the location and audience.

Get a message across

As in life, one should define certain objectives for speeches. Then you can decide how you want to achieve these goals. You also need to know the target group. At a specialist congress with nothing but specialists, one can certainly use a different language than when speaking to laypeople. An analysis of the factors mentioned is important here so that a message can be prepared and conveyed in a way that is appropriate for the audience.

The KISS principle in speeches

Simple &

A quote from Einstein is: “If you can’t explain it to a six-year-old, you don’t understand it yourself.”

As a speaker, you are often the best-qualified person for a topic. It is therefore important to present context in a way that most of the audience can understand. For example, if you, as a doctor, throw Latin and medical terms around in a lecture in front of laypeople, you will lose the audience after the first minute. In the case of complex topics, simple examples from real life are ideal. Analogies are also very useful.

However, one should not be tempted to use childish language, but simplify the complexity in such a way that a large part of the audience can follow the topic and understand the message.

It is well known that a picture says more than a thousand words. The use of visual aids can be extremely helpful for complex topics. It is not for nothing that the military uses simplified terrain models when planning operations. The abstract becomes tangible and understandable.

Know the target audience

I have addressed this several times before. If you give a speech in front of children at school, the language is fundamentally different than, for example, a speech at a medical conference. However, the speech at the school would also be understandable at the medical congress, but the reverse cannot be said.

The complexity, language, depth and breadth of a topic should always be adapted to the audience. If you are not quite sure, it is better to shift down a gear and plan a little more time for the question and answer session at the end. Gaussian distribution can certainly be used to estimate the audience. One should then consider at what level of complexity one is at the extremes of the distribution. If you don’t understand that, think of a pyramid. At what point do you start talking about such complex relationships that only the top of the pyramid understands what is really going on.

This should be avoided, otherwise, they will lose a large part of the audience.

Create a structure for your speech

Logical structures generally help us, humans, to simplify planning. Structural planning also reduces the risk of missing something. The simplest structure is:

  • Greeting
  • Introduction
  • Main part
  • Ending

Such a structure can be expanded at will. Case studies, question and answer sessions, group or individual work, and much more can be included.

Ideal speaking time

Speaking times are usually set by organizers. Normally, a speaker always finds the time too short to present what is probably the most important topic of the whole event. However, a clear timeline is very important so that speakers can focus on the most important messages and not get lost in nirvana and with it the audience.

There is an art to concentrating on the essentials in a speech and not getting lost in the details. These may sometimes seem very important to the speaker, but the speech serves the audience.

Besides, there is only one thing worse than a bad and boring speech. This is a bad, boring and long speech.

Include non-verbal language

Nonverbal language is an integral part of a speech and has a powerful impact on an audience. It’s a good way to intensify contact with the audience and amplify emotions. Naturalness is the be-all and end-all here. The artificially perceived behavior of a speaker damages a speech more than it benefits it.

For example, with an Italian speaker, wild gestures appear authentic and are closely associated with the culture. However, who can imagine a Japanese man gesticulating wildly during a speech?

There is therefore no one-size-fits-all recipe for non-verbal language. Naturalness is probably the best way to describe the optimal way. I can only recommend watching various speeches on YouTube and focusing on non-verbal language. You will certainly notice interesting factors.

Before giving a speech, introduce yourself to the audience

The introduction before each speech is not only a stylistic device, but also very important to give the audience the right context. If you don’t introduce yourself to the audience, the audience will create their own context within the first few minutes of the speech.

This can then lead to a certain amount of confusion relatively easily, especially if the topic covered is controversial. Imagine you’re talking about politics and the audience thinks you’re conservative within the first few minutes, but you’re a socialist. The audience’s confusion as the speech progressed could reach greater proportions.

Also, people tend to give speakers with a certain track record more attention and more credibility. However, this is also a double-edged sword. If one adorns oneself with all achievements at the introduction, but does not convince during the speech, one can also be disqualified.

I think it’s important to show some familiarity with the subject here, but don’t overdo it. Sometimes you will be introduced by third parties, so you should check in advance how you should be introduced.

Pay attention to the use and volume of your voice

Our voice is one of the most important factors in a speech. You should be able to understand a speaker well. A voice that is too quiet quickly leads to a dissatisfied audience and screaming usually does not lead to more attention from the audience. The volume should therefore be balanced.

A speech that is too monotonous is also difficult for many listeners since the attention automatically decreases with a uniform sound pattern.

The voice is incredibly valuable as a stylistic device during a speech. Experiment with what suits you best and works best.

Avoid boredom during presentations

There are no boring topics, only boring speeches!

Imagine you are a screw manufacturer and you have the opportunity to give a presentation about the different types of screws you make.

screws? You know more about screws than anyone else in the room and there are certainly hundreds of interesting aspects and information that many listeners are unaware of. There are issues here such as manufacturing methods, different materials, errors, mistakes in using screws, etc.

If you present the topic with the necessary enthusiasm and professionalism, you will win over the audience. Add value to your audience during your presentation.

Have a plan B for everything!

Have you ever heard of Murphy’s Law?

Remember that anything that can go wrong during a presentation will go wrong. Prepare for the lights to go out, the power to go out, the audience to go to lunch, your voice to fail, the computer not to work, the transit system to collapse, etc.

In the run-up to a speech, think about what you can do if the worst comes to the worst. Have a printed version of your presentation with you, arrive early, explore the location of the presentation in advance, etc.

Provision cannot be made for every case of difficulty. Precautions about common difficulties, however, can save a speech. Such preparations also make you more flexible and safer with changes of any kind.

Speeches based on practical experience and case studies

Theory is always important and often conveys the basic knowledge of a topic. However, many listeners have difficulty processing purely theoretically based topics.

A practical relevance often helps to make a topic easier to understand for the audience. Remember Albert Einstein’s saying again.

Involve the audience in the speech

A good way to keep viewers interested is to involve them in the speech. An interaction between listeners and speakers can take on interesting dynamics. In this way, barriers can also be broken down. Participants may only partially identify with a Nobel Prize winner in astrophysics. However, if you are addressed directly and included, such hurdles can quickly fall.

  • The most common and important method of interaction is the inclusion of question and answer sessions. In this way, the listeners become more active. Listeners feel included and heard. Being able to voice your opinion enhances the experience. Speakers can appear more human. Ambitious politicians shake thousands of hands, now you know why.
  • Virtual or hybrid events also offer ideal conditions for involving the audience. However, you need the appropriate technology, with a chat for example.
  • Audience involvement increases identification with the speaker, a brand, etc. It is therefore an important stylistic device. You don’t always have to have the same opinion.
  • Feedback after speeches is always a good way to see the speech from the audience’s perspective and to improve.

Conclusion and summary

Here you have the opportunity to summarize the most important messages of the entire speech in a few words. In the case of longer speeches, this is a very effective means of reminding the audience of the most important points and consolidating them in their memories.

Wear appropriate clothing

Clothes make the man. Depending on the type of event, clothing should be chosen appropriately. Although politicians are not the ideal role models in many respects, they are usually perfectly dressed for the appropriate occasion.

Appropriate attire increases credibility. Think of historical authorities. The doctor in a white coat and the priest in a robe with a collar. These uniforms immediately created a sense of respect and increased credibility in those around them. Clothing still has the same effect today.

Remember to thank the audience

Don’t forget to thank the audience for attending the event and paying attention. This is a sign of decency and respect. It is also a stylistic device to narrow the gap between speaker and audience.

9 good reasons for using technology in the MICE industry

Colombia-MICE is part of the Pelecanus Travel Group. We are located in Bogota, Colombia. We are specialized in corporate travel and all services around Meetings, Incentives, Conferences, and Exhibitions.

The importance of technology in the MICE industry

The use of technology has also found its way into the MICE industry. The pandemic has accelerated this development even more. Thanks to various technical tools, the planning and development of events are much more efficient today. This development will continue, although the speed will probably slow down a bit again. However, the focus is still on people, but technology has now become an indispensable helper.

Technology today brings great added value to event attendees. Above all, connectivity has made distances smaller.

Use of technology in the MICE industry

An example of the successful use of technology is online and hybrid event formats. Technological innovations bring people together, regardless of where the participants are located. As a further advantage, costs can also be reduced through the use of technologies.

Reasons for using technology in MICE events

The use of technologies today leads to competitive advantages, and we will explain why.

Technology streamlines event planning and management processes

There are a variety of tools and applications that streamline event processes.

The use of technology can make it much easier to get in touch with attendees, find key contacts or even create a travel itinerary, leading to more direct communication between organizers and also with your audience. Simple networking is already the standard today.

Technology streamlines interaction processes leading up to events

Technology has become the fundamental tool to facilitate operations for both participants and organizers. Hardly any registrations are sent by letter these days. Contact and payment processing before and during the event are standard today. Thanks to new platforms and software, participants have all the tools they need. In addition, the automation process has also progressed. Advertising via media such as e-mail has already replaced paper formats.

Other tools and platforms such as online panels, automated chat systems and social media promotions not only provide attendees with information about the upcoming event but also give them the opportunity to interact with a brand in advance.

Technology controls access controls at events such as trade shows and conferences

When entering a venue, technology helps avoid long waits. Today, a QR code on a mobile phone is sufficient for access.

Other advantages of technology are the improvement of the user experience through time savings and better planning possibilities.

Technology opens the way to interaction

Every good event has strong communication channels. Communication no longer takes place in just one direction, but in 360 degrees.

Participants can now express their opinion on content and speakers and on topics in the run-up to an event. Customer needs can therefore be obtained and analyzed at an early stage. The involvement of the participants also improves the experience and strengthens your own brand.

Social networks spread the event

To socialize, transmit information, analyze your audience and promote the event, social networks are the most economical tool and can lead to great successes.

On the other hand, a great advantage of these tools is that they allow you to get an overview of the expectations of the participants of the event. Social media is an excellent way to get public opinion.

Mobile devices can be used

Beyond applications and systems, mobile devices are indispensable. Nowadays there are no participants who do not have at least one smartphone. A sticking point here, however, can be connectivity.

Events can be followed from anywhere in the world

Distance problems were solved by technologies.

The live streaming model allows attendees to watch events from anywhere in the world and also interact with the event. Real-time including chats is no longer a rarity today.

Technology saves time and money

Economic savings can be reflected in measures such as event promotion or even venue costs. In the latter case, for example, costs can be zero if the event is virtual.

The time savings are also reflected in the fact that practically more than 80% of tasks or activities are automated, such as B. stand guide, information about exhibitors, sending out invitations and admission tickets, administration of admissions, contact with colleagues and guests and much more.

Other tools can be used

One of the most sought-after technology trends is virtual and augmented reality, used by both in-person and streaming service participants.

This is mainly used to create experiences for event participants, for example:

  • Visualization of 3D models of products or services
  • Guided tours of the venue without leaving or entering the premises
  • Locate booths and speakers in real-time
  • Create a group or individual experiences
  • Play corporate videos
  • Can be used for entertainment purposes through games, challenges and activities such as Escape Room style

Technology isn’t everything!

Technology and digital tools are now indispensable and integrated components of events. However, people should still be the focus of an event, because they ultimately make the decisions.

Organize events perfectly – A guide

Colombia-MICE is part of the Pelecanus Travel Group. We are located in Bogota, Colombia. We are specialized in corporate travel and all services around Meetings, Incentives, Conferences, and Exhibitions.

Regardless of what type of industry your event is intended for, whether it is a small meeting of no more than 12 people or a large, world-class conference, organizing your event is the be-all and end-all! There is no type of event that does not require extensive planning and organization.

From setting the goals of the event to set an ideal budget to promoting the event itself, there are endless components to consider from the start.

How to organize an event?

In order to make any event a success, you should follow a few crucial steps.

Below we offer a list of the different phases and options to consider when planning a meeting, event or congress.

Define clear goals and targets in advance

The planning phase is very important as it forms the foundation of the event.

You should ask yourself all questions with a „W right from the start “. How, when, who, where, why, etc.

  • The reason for the event.
  • Objectives of the event (qualitative and/or quantitative) and measurement criteria.
  • The information, service or product to be conveyed and the purpose for which it is to welchembe conveyed.
  • Who is the target group and what is the best way to reach them?
  • Review of resources and their allocation.

The above list is only an excerpt from a complete event planning. Motivation is fundamental because it is the reason for the existence of the event and the goals are the reason for the success of the event.

How do you set the goals of an event?

Goals are not always easy to set. However, it is a crucial factor and should be treated with due care. It’s not just about making assumptions about the outcome, it’s also about getting clear on how to get there so the event runs smoothly.

The first step in setting goals is to determine the type of event to be organized.

This can vary greatly because you need to consider the different event options. Is it a meeting with a few participants or a large conference with thousands of participants or a trade show that lasts up to 3 or 4 days?

Once you have determined the type of event, you can take the following steps to define the goals:

  • Specify the goals without generalizing or leaving any part open.
  • The goals should be measurable. It does not matter whether the objective is qualitative, quantitative or mixed. Measurement criteria and their implementation can sometimes be difficult, do not be discouraged.
  • Work out the goals hierarchically, starting with the main goals first and then setting secondary goals or sub-goals.
  • The objectives should be specified in terms of the target group and the type of event. For example, selling and buying X products, acquiring specific knowledge, improving the cohesion of a workgroup, etc.

If the goals are defined wisely, the event will be easier to develop. However, achieving that goal is a different matter.

Budget planning in the planning process of an event

After setting goals, you need to create a budget for your event. This is seen as an essential step in organizing the event as it clarifies other aspects of the event.

With meticulous budget planning, surprises and budget overruns can be avoided or, in some cases, better absorbed. The budget is the oxygen of an event.

Plan each phase and associated budget in advance, and update the budget as changes occur.

Note that a budget consists partly of rough estimates. It is therefore not always an exact science. If you plan with 5,000 participants, but only 3,000 come, this can present some difficulties. However, budget planning leaves a certain amount of leeway and reserves. Good budget planning also always includes different scenarios.

How do you set the budget for an event?

A top-down approach is recommended here. The allocation of resources can first be made according to importance, size, type or other key factors. So for example: renting the venue, transport, accommodation, wages, meals, etc. As soon as the actual costs are known, they can be included in the budget planning.

The main blocks mentioned above can then be further refined in a subsequent step. For example: meals in breakfast, lunch, dinner on day 1, etc.

Finally, it is wise to set aside part of the budget for emergencies in case unforeseen costs arise.

Choosing the place and time of the event

It is now a matter of selecting the location (country, city), the venue (event center, hotels) and the time of the event.

  • Think carefully about the date, ideally it should not collide with a public holiday, as this will be reflected in the number of participants. Christmas is probably not a good time for a trade fair.
  • In addition to the exact day, you should also think about the time of year. Studies show what time of year is best for holding events. So the preferred months are usually May, October, June and November (in that order).
  • Depending on the destination and industry, the costs for flights, travel and hotels are important for the participants. Depending on the type of target group, the type of destination should be considered. The financial and pharmaceutical sectors have more generous budgets than, for example, the catering industry.
  • Accessibility by all means of transport (private transport, public transport, walking) must be taken into account for the comfort of the participants.
  • Brand and image are very important. Communicate the values of the organization and the event.
  • For the number of participants, venues should be chosen that are neither too large nor too small. Imagine a football stadium with only 20% spectators. It becomes difficult to create a good mood.
  • Other aspects such as lighting, sound reinforcement and premises at the event location are also decisive for the perfect course of the event. It is important to ensure that the room covers all needs.

Building an event team

The success of an event stands and falls with the management or the management team. The delegation of tasks is of great importance. A simple yet highly effective guide learned in the Swiss military:

C – Command
C – Control
C – Correct
C – Consequence

This process is easy to use. However, a single application is not enough, this process should be continuously repeated.

Your organization may already have established roles for managing event-related activities. It should always be clear who is responsible. The worst form of organization is that everyone is responsible for everything and nobody for nothing. This is öfters the usual form of organization in politics, and we know the consequences of this.

Possible teams for organizing an event

  • marketing team
  • Relations and Communications Team, Public Relations
  • project Manager
  • Coordination and logistics team
  • planning team
  • design team
  • finance team

Developing an agenda for an event

Plan the agenda from the start! No idea or activity is too small to neglect. Topics such as destination, budget, speakers and activities should be included in the program to ensure everything runs smoothly and on time from the preparation to the execution of the event.

There is no obligation to have the program ready from the start, let alone before announcing the event and expected attendees, therefore changes to dates can be made after the marketing and registration phase has begun.

However, both participants and visitors want to know what to expect at the event and when. Therefore, it is best if you can provide the basic (confirmed) schedule in advance.

Promotion and branding for the event

Would you like your event to have a high profile and a large number of participants? Like any other event, it has to be advertised in some way.

Sometimes the organizers assume that if the event is good, the participants will come back on their own. A positive experience indeed influences whether attendees come back, but events always need to be promoted.

How can an event be funded?

There are many common ways to promote a brand and its events.

Preparing ads, calling the media, contacting sponsors and speakers are of great help in advertising. Technical aids are not only inexpensive but also have an unimaginable range, e.g. B. social networks, whose potential can be fully exploited.

  • Run email campaigns.
  • Creation of a communication calendar with the participants, in which permanent publications are made.
  • Take advantage of social media, from hashtags (related to the event) to using stories or paid advertising.
  • Send reminder messages to remind event registrations, dates and times.
  • If your budget allows, you can offer a discount to those who sign up first.
  • Create campaigns that encourage participation from people who may be interested in the event.
  • Use your brand.
  • Present good and recognized speakers.
  • Get the public involved. You can strengthen your brand with photos or videos of everyday life and the structure of the event.
  • Create promotional videos or ads that can be used in any media.
  • Encourage attendees and speakers to promote the event through networking campaigns.

Involve external participants in the event.

If you are organizing a large or global event, you will most likely involve other industry professionals as well. With their help, the event becomes more recognized and more interesting for your participants. So, having compiled a list of potential partners and guests, you should confirm their presence. Speakers, sponsors and exhibitors are the best ways to add value to the event.

Possible participants for the organization of the event

The type of participants may vary depending on the type of event.

  • Speakers: Experts on the topic who have extensive knowledge.
  • Sponsors: Look for sponsors whose profile and clients match that of the event.
  • Exhibitors: At trade fairs, the exhibitors are the most important participants. An exhibitor not only plays the role of sponsor by bringing visitors to the event, but also can be a great ally to promote the brands involved and the shared industry information.

Use technological tools

Today, more than ever, technology is a key ally at any event, both for the organizers and the participants. A good flow of information as well as the possibility of organization and networking is expected nowadays and is hardly possible without the appropriate technology.

There are big differences between the use of technology in in-person events and virtual events.

Technology in in-person events

Technology can be used for almost any activity today. Registration, payments, networking, organization, advertising and much more is already standard for most events. Don’t reinvent the wheel, look at what’s already available on the market and what’s suitable for your event.

Technology in virtual events

Although all events were canceled or held virtually during the pandemic, these forms cannot replace face-to-face events. We, humans, are social creatures and seek personal contact. This is still very important in the business world and in some countries, it is the basis of every business. However, virtual events are a good addition.

Today some platforms connect thousands of people in different parts of the world. Whether for participants or speakers, a virtual event can significantly increase the number of participants or bring a top speaker to the event due to the cost advantage.

Measure the success of your event

A proverb from statistics says: “What gets measured gets done”.

An event cannot be developed further without clear measurements and key figures, as future resources cannot be allocated properly.

  • A thorough analysis of the data collected, be it the number of tickets sold, the number of contacts made, the number of services or products sold, etc.
  • Consider everything that was reported on social media before and during the event. Evaluate the reach of hashtags, photos and videos posted, follower growth, impressions on your website, etc.
  • Analysis of the behavior of the participants: this point is fundamental for the development of the event in order to identify needs.
  • Be open to criticism. Feedback is always a good way to improve, e.g. B. through surveys.
  • Check that all financial issues are properly resolved, both with employees and external service providers such as catering and logistics.
  • Organize post-processing of all evaluated key figures and draw conclusions and inputs for future measures.

Spice up your event

A very effective way to engage with the audience and grab their attention is by hiring trendy outside workers. For example, hire renowned speakers, industry influencers, well-known personalities, presenters, public speakers, and even comedians or actors. You can also find booths of well-known brands at the destination that make a difference, for example in the catering and beverage service.

Why is it a good idea to organize a corporate event?

As mentioned earlier, organizing a successful and profitable event is not an easy task as there are many aspects to consider.

However, planning a meeting or event can be an excellent tool for any business, primarily because it is used as a method of strategic communication. For this reason, most organizations, companies, and companies claim to hold one or more events annually.

There are definitely many benefits that a good event can bring. However, caution is advised because a bad event can also lead to negative results.

The benefits of a corporate event

Below you will find a short list of the most important benefits that an event can bring to you and your company.

Increasing awareness and trust in the organization’s brand

An event generates communication that introduces your company’s services or products directly to your customers or potential customers. In addition, networks can be formed, which in turn can cause a network effect. A good event also creates trust between the organizer and the participants.

Events as a vehicle for business deals

There are events, that aim to bring buyers and sellers together. Take advantage of this and show the company from the best side. Depending on the industry and geographic customer proximity, you can organize a local event to advertise to potential customers. For example, a farm can organize a regional pumpkin exhibition.

Promotion of the company’s interpersonal relationships

Even in a technology-dominated world, personal connection is still a very powerful factor. Who concludes contracts for large sums without knowing their counterparty personally?

In terms of human relationships and contacts, events and meetings are great allies for perfect networking, since you get to know both clients and other professionals and potential allies for the future personally and more directly.

Maintaining the company’s internal relationships and working environment

An event not only improves the company’s relations with the outside world but also provides an opportunity to improve relations between the organizers and employees.

Creating performance incentives in the company

How can an event motivate the organizers and their staff?

At any event or session (especially a meeting or even an incentive trip) there is an opportunity to reward good work, achievement, overcoming challenges, or achieving goals by an individual or a large team.

  • Show public appreciation for achievers and role models.
  • A festival or celebration can be a great way to say thank you and celebrate.
  • In general, celebrate successes. The possibilities are countless.

Create entertainment

Occasions in a business environment do not always have to be boring. Create experiences and lasting impressions. Who doesn’t have a childhood experience at McDonald’s and associates those visits with positive feelings?

Close to accomplishing such a feat, you are already on the road to victory.

Sustainability in the MICE industry

Colombia-MICE is part of the Pelecanus Travel Group. We are located in Bogota, Colombia. We are specialized in corporate travel and all services around Meetings, Incentives, Conferences, and Exhibitions.

It is not surprising that sustainability has become an important pillar for various industries these days. For the MICE industry, this has become more than obvious as sustainability is an increasingly important element in the planning and development of meetings, incentive trips, congresses and international events.

Why is sustainability so important in the MICE industry?

It’s no secret that the social and environmental impacts caused by tourism are important issues that have come to the fore these days. For this reason, the various stakeholders and participants in the meetings industry are increasingly demanding greener and more sustainable events.

Environmental disasters such as B. devastating fires, torrential rains, and floods, among others, have raised concerns about reducing the impact of human activities on the environment.

The new generations, especially Millennials and Generation Z, are the main players in this movement, for which climate change is one of the biggest concerns. People of all ages are changing their habits to develop more environmentally friendly practices.

On the other hand, companies, regardless of their sector or industry, are now much more aware of the importance of incorporating sustainability into their strategies. They strive to minimize their impact on the environment to project a corporate responsibility image in all their activities, including their business travel policy and the organization of their events and conventions.

However, an open or hidden double standard is not helpful for the whole topic. For example, if you rant about environmental problems at the World Economic Forum in Davos, but many participants arrive by private jet, this is not conducive to credibility and even less to the environment.

A secretly growing problem in the MICE industry

All stakeholders in the MICE industry have an impact on the environment, from hotels to transport companies.

Here are some thoughts to consider from a conceptual point of view:

  • Transport: Emissions from the various means of transport and their use by industrial and economic actors are high and, in most cases, ignored. This includes flights to the destination, use of cars for transportation, etc.
  • Accommodation: Accommodation has a major impact, as here the waste of energy (light, heat or cooling), water (large volumes in bathrooms, automatic systems and cleaning (washing bedding, kitchen utensils, cleaning), etc. is very significant.
  • Waste: All phases generate waste of all kinds, mainly from single-use materials such as certain plastics. At events, a myriad of advertising materials is usually used, along with disposable tableware, etc.
  • Water: In addition to accommodation, an event can waste large amounts of water at the venue, especially in the toilets.
  • Lack of accessibility: It is not always thought that events should be easily accessible. A distant event location favors the use of transport to cover long distances.
  • Promoting good practiceFew organizations truly promote sustainability in their industry and at their events; it is not enough to just advertise and appear positive when the practices are totally at odds with what they promote (for example WEF).
  • Destination Impact: The city where the event takes place is just as important as the event itself. Events have a major impact on the local area and its residents. It is therefore important to also include these factors in the organization of an event.

Some readers may now interject that there are certifications and labels for this. We all know what fraud means and that with payment for it, many certifications can be obtained. In my opinion, this is not the right way.

The best way for companies and events in the MICE industry to become more sustainable

For companies to become more sustainable, organizers and players in the MICE industry have various tools and options at their disposal. In this way, the most important sustainability criteria can be identified that should be applied to events, incentive trips, meetings, congresses, etc.

There are books, best practice guides, reference websites, workshops, YouTube videos, conferences, tutorials, and other types of resources.

The challenge of making an event sustainable

However, the biggest challenge for any player in the MICE industry is the difficulty of gathering all the necessary information and then incorporating it.

It is also about adapting the mindset accordingly and creating a culture of sustainability.

A company that only communicates sustainability in writing, but does not actively change the corresponding culture, will not be successful in this regard.

Important sustainability strategies for the MICE industry

We know that it is not so easy to adapt the various events, meetings, congresses, and incentive trips to what is now called sustainable events. For this reason, here are some strategies.

Mobility and accessibility of events

Events and meetings attract large numbers of people, so travel to and from them can cause significant emissions.

  • Encourage the use of alternative means of transport such as bicycles and the use of public transport for getting there and back.
  • Organization of shuttles or shared transfers.
  • Central locations that can be reached by public transport or on foot.
  • Select venues near appropriate hotels.
  • Inclusion of the participants in the mobility concept.
  • Hybrid events with virtual, or real-time transmission.

Use of Technologies

There are endless technical aids that can help you with both the planning and the execution of your event. Their use is a good alternative for holding a sustainable event. For example:

  • Any kind of information, confirmation of participation, notifications about services, etc. should be sent by email.
  • Developing an application with all the information about the congress or meeting is also very convenient for the organizers and participants, enhancing the experience and reducing paper.
  • Platforms for virtual events or alternatively to complement hybrid events.
  • Use of QR codes for registration, opinion polls, voting or venue access.

Sustainable Services

Make sure your team shares the same values as you and your event. Engaging companies with sustainable initiatives will help make the event as optimal as possible. Even if some providers are not known, there are now a large number of them that meet such criteria and focus on activities in this area:

  • The use of environmentally friendly and biodegradable materials
  • Waste sorting and recycling
  • sustainability in production
  • Compostable and recyclable materials
Catering – food service

Most events require catering or food service. For your event to be sustainable in this regard, there are a few guidelines to keep in mind when it comes to food.

  • Use of organic, seasonal and/or local products, as well as fair trade products.
  • Avoiding unhealthy foods (totally or largely). Sugar water like Coca-Cola tastes good, but it’s anything but healthy. You can also avoid companies and brands that do not live sustainable business practices.
  • Using products from close to the venue helps reduce the impact of transportation.
  • For water, avoid using plastic bottles and replace them with water dispensers or drinking points, preferably free.
Don’t forget the local providers

As we have already mentioned, depending on the venue, it is helpful to involve local partners. This not only benefits the organizers, but also the local economy of the venue. It doesn’t always have to be multinational companies.

Proper water and energy management

Water and energy are fundamental for the organization of meetings, events and congresses. The reason for this is that energy is required for almost all activities, which is why responsible energy consumption is crucial.

Here are some tips on how to best implement this in a sustainable event:

  • Make the most of the available natural light or outdoor space, depending on either the type of venue or the time of day.
  • Try to power the event with renewable energy sources.
  • Use electricity sensibly in the activities to be carried out.
  • Reduce water consumption as much as possible, for example with smart taps.
  • Commitment to using environmentally friendly LED lighting. LED lighting increases energy efficiency, lasts longer, contains fewer toxic elements in its composition, and low consumption results in lower CO2 emissions.
  • Avoid noise and light pollution. In addition to LED lighting, try strategically placing speakers to efficiently disperse and reduce sound.
  • Identify strategic lighting points around the venue to reduce the number of light bulbs and unnecessary lighting points.

Proper waste management is essential

It is clear that events generate a large amount of waste, both organic and recyclable (e.g. paper, plastic and glass). It is necessary to properly dispose of this waste to reduce the negative impact.

Experts recommend improving the impact of events by following the three R’s: reduce, reuse and recycle. To this end, it is recommended to take the following actions:

  • The best and most obvious way to make an event sustainable is to reduce the consumption of resources and materials. This also reduces the amount of waste and saves waste.
  • If possible, the materials can also be reused for other events, either by reusing them for the same purpose or finding another way to use them again.
  • Identification of strategic sectors to promote waste segregation (both organic and inorganic).
  • Encouraging the recycling of waste that cannot be reused. To this end, litter bins and bins should be placed at strategic points throughout the event to facilitate this goal for visitors.
  • In order to avoid waste, the materials used, such as promotional material or disposable tableware, should be adapted to the number of participants to avoid excessive consumption.
  • Additionally, the type of products to be used at the event should be considered, ideally avoiding single-use products such as plastic and over-packaged products. This will help to significantly reduce waste management.
  • If using the above products is unavoidable, it is always possible to look for recycled and/or biodegradable versions of these products.

Environmental protection at events

The most important thing for an organizer or a player in the MICE industry is a smooth and successful event. Some events, especially those that take place outdoors or in rural areas, can have an immense impact on the environment. Therefore, to ensure a sustainable event, certain measures must be taken to limit this impact.

How do you deal responsibly with the environment? We believe this is the best way:

  • Choice of location is important. Avoid a location in sensitive natural sites or less favored areas.
  • Choose or change the date of the event so that it does not coincide with the breeding season of local wildlife.
  • Avoid polluting the surrounding area.
  • In addition, it is advisable to comply with current legislation on noise and lighting.

Further sustainability strategies for the MICE industry

While the strategies outlined in the previous point are key to the sustainability of MICE industry events, conventions, meetings, and incentive travel, some other strategies and recommendations can make a much bigger contribution.

Choosing the right venue can make all the difference

It’s simple: the right choice of venue will have an impact on the course of the event. Aspects such as location, space and other aspects that the venue can offer are fundamental.

Natural light is not only good for the participants but also reduces energy expenditure. On the other hand, the presence of screens can replace the use of paper.

An alternative for event decoration and promotion

When it comes to promotional items, gifts and promotional items for a brand, company or event, it makes sense that they are made from biodegradable or recycled materials.

When decorating spaces, several options can be considered through the use of materials such as cardboard, rice fiber, recycled plastic, recycled paper, and others.

Transmission of values

Sustainable events reflect the identity and values of the industry. In this area, with actions and effective communication, you can also reach people who are less aware of the environment and its conservation.

For this reason, your event should communicate the good environmental practices, the goals pursued and the successes achieved in their implementation. It should be an “exemplary experience” with added value.

Choice of sustainable accommodation

Hotels are major players in the MICE industry, so making wise accommodation choices also reflect a sustainable mindset. Like the venues, the selected hotels should also be sustainable in terms of certification and accessibility.

We, therefore, recommend that depending on the venue or incentive trip, there should be countless opportunities for sustainable hotels that treat their environment and the people around them responsibly.

Business promotion and tourist destination development

The country, city, or place where an event takes place is of great importance for the MICE industry, as it allows the event to develop optimally.

Thus, promoting the destination at strategic times can be of great help to get back the support they have given, by encouraging more industries to hold their events in the destination and by promoting specific places like hotels, restaurants, international and commercial centers, etc.

Job creation

Where appropriate, it may be possible to find local workers or collaborators who can help improve the event. Job creation is also a good way to contribute to the economic development of the destination.

How can companies in the MICE industry be sustainable?

Sustainability in the events industry is now a concept that has been consolidated in recent years. It is, therefore, necessary to understand the different options available to event organizers to make activities more sustainable. Criteria of ecological, social and economic sustainability can thus be better met.

What is a sustainable event?

The United Nations defines a sustainable event as an event that is designed and organized to achieve two fundamental goals: minimizing negative impacts on the environment and leaving a positive outcome for the community and all audiences involved.

Benefits of Sustainable Events – MICE Industry

Sustainable events bring endless benefits! Mostly because these types of events and meetings are an incredible opportunity to show your commitment to the environment.

A sustainable event is an ideal opportunity to convey to visitors and participants the values that are so important in today’s world.

This is more than necessary, because even when people with very different profiles meet at meetings and events, there are motivations that are common on a professional and, above all, personal level.

In addition, a sustainable event is not necessarily more expensive. There are more and more suppliers, airlines, venues, destinations, caterers and suppliers offering very competitive solutions to meet the expectations of a sustainable world. The reduction in resource consumption primarily means time and cost savings.

Other key benefits of a sustainable event include:

  1. Significant reduction in environmental impact.
  2. They support the local economy and employment.
  3. The sensitization and education of all groups of people involved in the event, such as participants, suppliers and sponsors.
  4. It inspires innovation and creativity and offers environmentally friendly solutions for future events.


It is not always possible or sensible to make an event 100% sustainable. You also have to always keep an eye on the selection of the available resources. However, if sustainable measures make sense and do not differ greatly in price, you should certainly choose them.

Sustainability can already be brought about with common sense. For the average citizen, it is already clear from the outset that it is not sustainable for participants to travel by private jet. Fortunately, this double standard is only practiced by certain elites such as politicians and celebrities, the majority of the population has not yet forgotten how to think normally.

willing to accept smaller sacrifices in comfort if they mean a big leap forward in sustainability.

7 sustainable hotels in Colombia for business travelers

Colombia-MICE is part of the Pelecanus Travel Group. We are located in Bogota, Colombia. We are specialized in corporate travel and all services around Meetings, Incentives, Conferences, and Exhibitions.

Sustainable thinking and acting correspond to today’s zeitgeist. Many companies are therefore taking sustainability into account in their business practices today.

What is a sustainable hotel?

A sustainable or eco-friendly hotel is a hotel that, both in its facilities and the development of its activities, respects the environment and respects the principles of ecotourism.

Although sustainability is mostly associated with environmental issues, there are also cultural and social factors that are involved.

Sustainable architecture

Ensuring environmental quality and efficiency throughout lifecycles. Sustainable materials and construction techniques are used.

Water saving

Establishment of water utilization systems or activities such as water treatment plants. Alternatives include reusing water to water plants or installing automatic faucets and toilets.

Energy saving

Use of solar panels and LED lighting systems and reduction of consumption of heating and air conditioning systems based on bioclimatic building standards.

Conservation of biodiversity, ecosystems and landscapes

No alteration or disturbance of the environment in which the project is located and protection of the species in these areas.

Sustainable and lasting development of the local economy

Involving local producers and suppliers, promoting job creation for local workers.

Reducing waste and emissions

Avoiding plastic as much as possible and using biodegradable products, e.g. B. with cleaning agents.

Promotion of ecotourism activities

Promotion of activities such as hiking, ecological walks, cycling, etc

Optimization of resources and materials

Waste separation in the hotel facilities and reuse of resources.

Raising awareness among the various stakeholders involved

Both in cooperation with the guests and with the employees, it is necessary to establish and apply an environmental policy in the hotel. Implementation of awareness campaigns that can highlight the importance of these actors for the sustainable development of the hotel.

The best sustainable hotels in Colombia

Bio Hotel Organic Suites – Bogota


Location: Cra. 7 Bis #124-36, Bogotá, Cundinamarca
Rooms: 70
Cost for a standard room per night (1 person): 55 USD
Room types: Standard (24 m²), Twin (24 m²), (Deluxe 30 m²), Junior Suite (37 m²), Master Suite (64 m²)
Highlights: Eco-efficient / organic cuisine
Services: Spa / Fitness Center / Vegetable Garden / Restaurant / Terrace / Wifi / Parking / Shuttle Service / Rooms with desk
Business Center: Yes

The bio hotel Organic Suites is located in the exclusive Usaquen district of northern Bogota, surrounded by the finest dining, sightseeing, and shopping just 40 minutes from El Dorado International Airport. It is located near the Santa Barbara Shopping Center, the Unicentro Shopping Center, the famous Samsung Tower of Bogota and the Bogota Country Club.

It is the ideal place to breathe fresh air in the heart of the city and offers a wide range of delicious and healthy food thanks to its organic garden.

This hotel is dedicated to nature lovers who are aware of the importance of protecting our planet and want to combine this with luxury, comfort and the perfect balance between rest and work.

Rooms for events, meetings and conferences:

  • Cloud Terrace: A large and refreshing space that can accommodate up to 100 people.
  • Eco, Aqua and Bio rooms: 3 rooms (20 people each) that can be connected to form one large room (100 people).
  • Romero Bar: An alternative option with a capacity of up to 100 people.

NH Collection Bogotá Royal Terra 100 – Bogota


Location: Ac. 100 #19A-70, Bogota, Cundinamarca
Rooms: 73
Cost for a standard room per night (1 person): 60 USD
Room types: Superior (23 m²), Premium (29 m²), Family (29 m²)
Highlights: LEED Silver Certification / Green Building / Resource Management Programs
Services: fitness center / car service / parking / massages / restaurant / laundry / rooms with desk / terrace
Business Center: Yes

The NH Collection Bogotá Royal Terra 100 is located in the heart of Bogotá’s financial district. The airport can be reached in around 30 minutes.

Part of the NH Hotel Group, the hotel has been designed with an ecological focus to reduce the environmental impact of its operations, reduce the waste and reuse of resources, and maximize the health and productivity of its employees and guests.

It is ‘LEED-certified’ (Leadership in Energy and Environmental Design), which means that it meets certain criteria such as water saving, the type of energy used, the construction materials and indoor air quality. For this purpose, the hotel has a rainwater storage system to supply the toilets and water the plants.

Rooms for events, meetings and conferences:

  • Room La Candelaria : State-of-the-art audiovisual equipment and a capacity of 90 people.
  • Terra Room : State-of-the-art audiovisual equipment and capacity for 30 people.
  • The terraces are suitable for social events and weddings with a capacity of 90 people.
  • Translation services, secretariat and catering

Hotel B3 Virrey – Bogota


Location: Cra. 15 #88-36, Bogota, Cundinamarca
Rooms: 128
Cost standard room per night (1 person): 40 USD
Room types: Cozy (16 m²), Bureau (20 m²), Junior Twin (25 m²), Junior Suite (25 m²)
Highlights: Ecologically sustainable design
Services: Wifi / rooms with desk / parking / fitness center / bike rental / restaurant / bar
Business Center: Yes

This modern hotel is an excellent choice for travelers who want to visit Bogota in a sustainable way. The hotel is located in the Chicó district, one of the best areas of the city. There is also the Parque de la 93 with its many delicious restaurants and shopping centers such as El Retiro.

The hotel is 15 minutes from the World Trade Center and 30 minutes from El Dorado International Airport.

The B3 hotel not only offers a very good service but is also considered an eco-friendly hotel because it has a vertical garden facade with more than 34 species of plants and a total of 25,000 units, which are supplied by engineered rainwater irrigation system.

Rooms for events, meetings and conferences:

  • Salon 1: This adaptable room has a capacity of up to 50 people.
  • Mezzanine Room: This room, popular for its natural light and ventilation, can accommodate up to 50 people.
  • Terrace: An ideal place for fresh air and events such as lunch, coffee breaks or dinner.

Terra BioHotel – Medellin


Location: Cl. 35 #64ª 92, Medellin, Antioquia
Rooms: 41
Cost for a standard room per night (1 person): 50 USD
Room types: Standard (22 m²), Superior (32 m²), Junior Suite (51 m²)
Highlights: Eco-efficient / organic cuisine
Services: Wifi / Rooms with desk / Restaurant / Laundry / Terrace / Parking
Business Center: Yes

The hotel is located in a quiet residential area of the city of Medellin. In less than 10 minutes on foot, you can reach the Plaza Mayor, the city’s most important congress and exhibition center, as well as the Parques del Rio Medellin (a mega project), the Pueblito Paisa, one of the most important cultural districts and the Unicentro shopping center with the best restaurants and shops of the most famous brands. José María Córdoba International Airport is 35 minutes away.

The Terra BioHotel is a sustainable and innovative hotel. Its bioclimatic design allows the use of natural lighting and ventilation.

The environmental concept includes the gardens, the courtyard, the solar panels for hot water production, the LED lighting, the water treatment systems, the integrated management of solid waste and the collaboration with the municipal authorities.

If you want to hold events in a natural and eco-friendly atmosphere, the Terra Biohotel is the ideal choice.

Rooms for events, meetings and conferences:

Each of these rooms has a maximum capacity of 20 people and can be transformed into a large auditorium with a capacity of up to 60 people, depending on the event, conference, training or social event.

  • water space
  • airspace
  • firebox

Sofitel Legend Santa Clara – Cartagena


Location: Calle Del Torno 39-29, Cartagena de Indias, Bolívar
Rooms: 125
Cost for a standard room per night (1 person): 200 USD
Room types: Classic Room (26 to 30m²), Superior Room (34m²), Deluxe Room (34m²), Junior Suite Republicana (70m²), Suite Colonial Junior (40 to 72m²), Suite Duplex (61 to 80m²), Suite Spa (73m²), Legend Suite (73m²), Enrique Grau Suite (73m²), Amaral Suite (216m²), Fernando Botero Presidential Suite (157m²)
Highlights: organic cuisine / cocktail classes / coffee tasting / wine tasting / rum and chocolate tasting
Services: Bar / Swimming pool / Garden / Spa / Fitness center / Jewelry shop / Parking / Wifi / Boutique / Restaurant / Rooms with desk / Terrace
Business Center: Yes

The Sofitel Legend Santa Clara is an emblematic hotel where tradition and modernity meet. It is right on Plaza de San Diego and just a few minutes’ walk from Playa de los Pescadores.

This unique and inspiring place has more than 400 years of history and is part of a rich cultural heritage. The hotel has hosted hundreds of illustrious guests such as legendary kings, fashion icons, musicians, Nobel Prize winners, actors, film directors, heads of state and many others.

The Sofitel offers spectacular spaces in which to relax and unwind and is also the preferred destination for weddings and receptions. It also has unique and very well-equipped rooms for meetings and events.

Rooms for events, meetings and conferences:

  • Gran Salon Clarisa: An elegant room for private events with a capacity of up to 48 people.
  • Salón Luna: Ideal for business lunches, teleconferences or videoconferences, with the capacity for up to 24 people.
  • Espadana Room: A cozy room ideal for VIP meetings with a capacity of up to 11 people.
  • Salón Sol: Can be used for all kinds of small events with a capacity of up to 48 people.
  • Salón Santa Clara: The largest and most impressive hall, with a capacity of up to 300 people.

The hotel has a several highly efficient energy, water and waste management programs. Sustainable practices save water and energy.

Hotel Capilla del Mar – Cartagena


Location: Cra. 1 #812, Cartagena de Indias, Province of Cartagena, Bolivar
Rooms: 203
Cost for a standard room per night (1 person): 80 USD
Room types: Superior (44 m²), Special (44 m²), Junior Suite (69 m²), Special Suite (87.28 m²)
Highlights: Sea Views / Pet Friendly
Services: Wifi / Parking / Swimming pool / Bar / Restaurant / Fitness Center / Beach / Rooms with desk
Business Center: Yes

This spectacular beachfront hotel offers one of the best experiences to its guests. It is ideal to rest and relax but also to work with all the necessary tools and services in a paradisiacal setting.

From here you can enjoy the tourist and commercial area of Bocagrande, an emblematic district with a myriad of restaurants and bars.

Rooms for events, meetings and conferences:

  • Neptune Hall: With a capacity of 200 people.
  • Jupiter Room: With a capacity of 50 people.
  • Juno Room: With a capacity of 50 people

Capilla del Mar’s environmental commitment has an excellent recycling program. Products are purchased from local suppliers.

Hotel Sophia – Cartagena


Location: Calle 32, de la Aduana, Cra. 45 #26c4, Cartagena de Indias  Bolivar
Rooms: 15
Cost for a standard room per night (1 person): 85 USD
Room types: Superior (48 m²), Deluxe (48 m²), Junior Suite (90 m²), Suite Hagia Sophia (90 m²)
Highlights: Pet friendly
Services: Fitness Center / Car Service / Parking / Massage / Yoga / Wifi / Swimming Pool / Bike Rental / Restaurant / Bar / Laundry / Rooms with Desk / Terrace
Business Center: Yes

Aduana and just a few minutes from the historical center, this small, charming boutique hotel with its modern and delicate ambiance is just perfect for an unforgettable stay.

Business travelers can rest assured that Hotel Sophia has a wide range to offer, such as: B. the exclusive conference room Calíope and the Vinoteca Aduana where you can enjoy a wide range of wines and delicious food.

In the area of sustainability, the company has programs in the efficient use of water and energy, management of solid waste and chemical products, and several social responsibility programs focused on reducing the carbon footprint.

The most important associations of the MICE industry

Colombia-MICE is part of the Pelecanus Travel Group. We are located in Bogota, Colombia. We are specialized in corporate travel and all services around Meetings, Incentives, Conferences, and Exhibitions.

The associations and institutions of the MICE sector play a fundamental role in its development. It is therefore very important to differentiate them and recognize the services and features that each of them offers.

Below are the main associations in the field of international business tourism, with a focus on the main associations in Latin America and Colombia.

The most important associations of the MICE industry

These are the most important international associations of the MICE industry:

GBTA – Global Business Travel Association

The Global Business Travel Association (GBTA) is the leading international organization specializing in the meetings and business travel industry.

Headquartered in Washington DC, USA, the company is represented on all continents and has a global network of more than 28,000 industry experts and around 125,000 active contacts. Within the organization there are more than 9,000 professional members who directly control more than $345 billion in annual global business travel and meetings spent.

GBTA Functions and Objectives

One of GBTA’s primary missions is to bring together leaders in the business travel industry to share information and new ideas among its members. GBTA provides its members with world-class education, training, professional development, events, advocacy, research tools, advertising and media to promote and strengthen this growing industry.

ICCA – International Association for Congresses and Conventions

ICCA is the International Congress and Convention Association , which since 1963 has brought together professionals from around the world involved in the organization and logistics of the meetings industry. The ICCA is headquartered in the Netherlands and has regional offices in Uruguay, Malaysia, the United States, the United Arab Emirates and South Africa.

ICCA has more than 1,100 members, including companies and organizations in more than 90 countries. ICCA members are representatives of the world’s leading destinations and leading providers specializing in the management, transportation and accommodation of international meetings and events.

Tasks and goals of the ICCA

ICCA specializes in the meetings sector for all types of international associations. It provides accurate industry data, communication channels and business development opportunities. It is also the trusted association for finding solutions to all event goals. This includes venue selection, technical advice, transportation assistance, complete congress planning or other required services.

ICCA ranking

This organization annually compiles the ICCA ranking, which ranks the various destinations according to their suitability for hosting international meetings and events. These congresses, conferences and events, which are included in the list, must be held on a rotating basis and alternate at least three years.

MPI – International Experts for Meetings

Founded in 1972, Meeting Professionals International is the world’s largest international association for the meetings industry. The organization is represented in 22 countries and has 25,000 members.

The tasks and goals of the MPI

One of MPI’s main motivations is to take a leading role in the world of meetings and events tourism. It does this through educational programs, networking, and innovative solutions that not only advance the meetings and events industry, but also the careers of meetings and events professionals.

The MPI serves all stakeholders and associations in the meetings and events industry, regardless of need, target group or specialization. In addition, it provides leadership and training to identify new problems and offer solutions to all of the Association’s clients and its various members.

Other MPI units
MPI Foundation

It is a not-for-profit organization that funds grants, scholarships and industry-wide research in support of the global meetings and events industry.

MPI Academy

To invest in education, MPI offers members hundreds of free hours of industry knowledge meetings and events, CE credits, certified courses, and live webinars.

SITE – Society for Excellence in Incentive Travel

The Society for Incentive Travel Excellence is an international association founded in 1973. It brings together professionals from the incentive travel industry and motivating experiences. It is present in over 90 countries and has more than 2,000 members, including agencies, corporates, airlines, cruise lines and participants throughout the destination supply chain.

Functions and Objectives of the SITE

SITE’s primary missions include global and local networking, provision of online resources, education, certification and advocacy. SITE has a strong commitment to empowering the next generation, offering a program for young industry leaders and an annual conference for all destinations, subjects and members of the incentive travel industry.

Other SITE Facilities
SITE Foundation

The SITE Foundation is a non-profit organization established to raise funds and support research, education and advocacy projects for the incentive travel industry.

PCMA – Association for Professional Convention Management

The Professional Convention Management Association was founded in Philadelphia in 1956 and is now based in Chicago, USA. It is a non-profit organization with over 6,500 members.

functions and goals

The primary focus of the PCMA is the education and networking of leaders in the global meetings, conventions and corporate events industry. Its main objective is to train future players in the sector through grants and research funding.

Other PCMA units

The PCMA has 4 other brands under which it operates in different ways to achieve its goals. These are:

PCMA Foundation

The PCMA Foundation supports the industry through education, research and charitable giving. It funds scholarships for students, teachers and other professionals and recognizes industry achievement with the annual Visionary Awards.

PCMA conference

This is an award winning magazine. It is a leading publication in the MICE industry with more than 36,000 subscribers, mostly qualified meeting planners.

CEMA – Event Marketing Society

The Corporate Event Marketing Association brings together the community of senior events leaders, association peers and industry partners.

CEMA promotes professional networking opportunities, facilitates the sharing of knowledge between like-minded people and drives the development of industry standards. Through alliances with strategic partners, this organization promotes both the search for innovative solutions to business problems and the continuous promotion of the professional development of its members.

PCMA Institute for Digital Experience

The PCMA Digital Experience Institute offers live streaming of training, digital events and hybrid meeting strategies and productions.

UFI – World Association of the Exhibition Industry

The Global Association of the Exhibition Industry is the association that brings together more than 760 member organizations in 84 countries and regions around the world. UFI members offer the international business community a unique marketing medium to develop business opportunities for the industry.

It brings together trade fair organizers, trade fair operators and international trade fair companies from all over the world and represents more than 50,000 employees in the trade fair and exhibition industry worldwide. More than 930 international trade fairs currently carry the UFI seal of approval, which means a guarantee of quality for visitors and exhibitors.

Tasks and goals of the UFI

The UFI is the world’s leading association of trade fair organizers and trade fair site operators as well as leading national and international trade fair companies and selected partners in the conference industry. The main objective of this organization is to represent, promote and support the commercial interests of its members and the exhibition industry.

GBM – Global MICE Collaboration

This organization offers MICE industry professionals an alliance that gives them access to a network of contacts in 126 countries, as well as destination advisory services, skills development tools and annual events focused on all types of congresses and meetings.

Additional features and objectives of the GBM

In addition, in partnership with IBTM Americas through 2022, the above services have been reinforced through initiatives such as “Latin American Opportunities for North American MICE Market and North American Opportunities for Latin American MICE Market” to introduce the Latin American MICE market to the rest of the world.

IAEE—International Association of exhibitions and events

The 1928 as National Association of Managers is the world’s leading trade fair industry association. Today the IAEE has more than 12,000 members in over 50 countries organizing and supporting exhibitions around the world.

More than 50 percent of IAEE members are directly involved in the planning, management and production of exhibitions and events. The remaining percentage consists of those who provide products and services to the industry.

In addition, the organization encourages member diversity in terms of company size, products and geographic area. Each active member organization gets one vote, regardless of size.

Tasks and goals of the IAEE

Key activities of the IAEE include professional development, a network of industry news and publications, professional resources, discounts for service partners, lobbying with government agencies and the media, and leadership development.

The most important associations of the MICE sector in Colombia

These are the main Colombian associations belonging to the MICE industry:

AIFEC – Association Colombiana de la Industria de Ferias , Congresses , Convenciones y Actividades afines

AIFEC is a non-profit association that brings together companies involved in the organization of trade fairs, congresses, meetings and related activities in general. It was founded in 2010 by a group of trade fair and congress organizers with the aim of representing Colombia on the international stage of these activities.

Tasks and goals of the AIFEC

The main objective of this organization is to increase the visibility of the sector and the competencies of the human resources of the sector.

MPI Colombia – Meeting Professionals International Colombia

In 2020, the MPI Colombia became part of the Vitrina Turística officially recognized by ANATO as the second institution in Latin America to emerge from the MPI after Brazil. It has more than 52 members.

Tasks and goals of the MPI Colombia

MPI Colombia is an association that represents the interests of its members through professional development, networking and business opportunities. It creates knowledge, support and works for the collective good of all members to advance the industry of those who are part of the meetings and events industry value chain in the country.


PROCOLOMBIA is one of the most important institutions in the country. She is responsible for promoting tourism, foreign investment, exports and the image of Colombia.

Tasks and goals of PROCOLOMBIA

This organization aims to offer its clients, through its national and international network of branches, comprehensive support and advice through various services or tools aimed at facilitating the design and implementation of internationalization strategies in order to create, develop and close business opportunities.

In addition, PROCOLOMBIA maintains alliances with national and international, private and public entities to increase the availability of resources to support various initiatives. It also offers its clients the opportunity to be involved in bringing entrepreneurs together through trade promotion, investment and international tourism.

Bogota Business and Events Tourism Cluster – Colombia

This is not just an association, but an initiative of the tourism cluster founded by the Bogotá Chamber of Commerce.

Key players supported by this initiative include: hotels, travel agencies, restaurants, theme parks, tourist attractions, air and ground transportation, exhibition centers and professional organizers of congresses and events.

Functions and goals of the cluster for business and event tourism in Bogota

The main goal of this tourism cluster is that all the above entities work together to increase the productivity and competitiveness of the sector and integrate the tourism chain in Bogota and the region.

From 2022, the initiative includes economic activities related to the promotion of convention tourism, as well as holiday tourism in the city of Bogotá and the municipalities of Cundinamarca , falling under the jurisdiction of the Bogotá Chamber of Commerce.

Colombian Convention Bureaus

In 2020, the Colombian Convention & Visitors Bureaux network was officially launched, which includes the following cities: Bogotá, Medellín, Cartagena, Barranquilla, Santa Marta, Cali, Pereira, Manizales , Quindío , Bucaramanga and Ibagué. The aim is to strengthen the tourism industry in the MICE segment, especially at events and conferences.

Mission and goals of the Colombian offices

Their main motivation is to promote the meetings, incentives, congresses and exhibitions industry in the country, as well as position the tourist destinations, attract national and international events, improving the cities’ competitiveness through training and creating business opportunities.

ASOEVENTOS – Colombian Association of Event Organizers and Suppliers

It is a non-profit association that was founded in 2011 but has only played a role in the industry since 2014. It brings together operators and suppliers in the event industry.

Tasks and goals of Asoeventos

Among the main activities of this organization is the promotion of the events industry by creating spaces where the activity, development and growth of the sector can be professionalized. It offers consultancy services for organizing events, agreements and training, and has a job board on its website.

The most important associations of the MICE industry in Latin America

These are the main associations in Latin America belonging to the MICE Industry:

COCAL – Federacion de Entidades Organizadoras de Congresos y Afines de America Latina.

This is the Federation of Organizers of Congresses and Related Organizations in Latin America, founded in 1993. It brings together public institutions, funding bodies and private companies from 16 Latin American countries involved in the meetings industry.

Tasks and goals of COCAL

The purpose of this association is to promote the professionalization of the MICE tourism sector, thus giving the opportunity to create encounters between the different actors in order to strengthen this Latin American sector and implement the latest sector trends in the region.

Convention & Visitors Bureau Latam association

The Convention & Visitors Bureaus Latam Association is a non-profit organization that has as members public, mixed or private organizations from most countries in Latin America and the Caribbean. Players include those who are part of the meetings industry value chain, such as hotels, travel agencies, tour operators, retailers and carriers, meeting and event technology service providers, leisure facilities and other players in the MICE segment.

Tasks and goals of the Convention & Visitors Bureaus Latam association

These organizations aim to promote their destinations and encourage the growth of their visitor flows, primarily motivated by businesses and events.

The association also offers its members to work as a team to achieve common goals that are the essence of the work of convention bureaus in Latin America and the Caribbean.

ABEOC – Brazilian Association of Event and Convention Organization Companies

Founded in 1977, ABEOC is currently present in 12 Brazilian states and represents 500 member companies. Its aim is to coordinate, direct and defend the interests of its members, represented by companies that organize, promote and provide services for events.

Tasks and goals of the ABEOC

The tasks of this organization include the following:

  • Regular meetings with members.
  • Debates and conferences on topics of interest to the tourism and events industry.
  • Training and exchange with companies and associations in the segment.
  • Guidance for interested parties on how to hire professionals for events.
  • Promoting compliance with high ethical standards in the relationships between members and the market.

AOCA – Argentine Association of Organizers and Vendors of Exhibitions, Congresses, Events and conference offices

This is the Federation of Events Industry in Argentina. Its members include: congress organizers, fair and exhibition organizers, organizers of corporate and social events, suppliers and offices, among others

Tasks and goals of the AOCA

The missions and services of this organization include platforms dealing with the marketing plans of the companies, training of all staff and general advice and management of the procedures.

AMDEMAC – Mexican Association of Destination Management Companies

AMDEMAC is the Mexican Association of Destination Management Companies and represents the best providers in Mexico.

The aim of this organization is to train all its members and, in general, all those involved in the sector, through workshops, seminars and/or studies that share the ideals of the association, in order to promote their destinations for meetings and incentives trips.

Tasks and goals of AMDEMAC

The association has various missions, but the main one is to offer its members and customers all the necessary services to carry out their trips and to promote their destinations. Key services include conferencing, sponsorship, sporting event options, tour management and hospitality services.

AFEP – Association of Trade Fairs of Peru

The Exhibitions Association of Peru was formed in 2009 to represent, coordinate and promote the Peruvian meetings industry. It is a private non-profit organization that brings together the most important trade fair organizers and suppliers.

Tasks and goals of AFEP

The mission of AFEP is essentially to promote the development of the exhibition industry in the country through the creation of new fairs in strategic branches and sectors and to contribute to the development and management of exhibition infrastructures. In addition, she offers administrative and training services to help all stakeholders in the industry achieve their goals and grow professionally.

Colombia MICE in figures: The most important figures, data and statistics for the industry

Colombia-MICE is part of the Pelecanus Travel Group. Based in Bogota, Colombia, we specialize in business travel and all services related to meetings, incentives, congresses and exhibitions.

Currently, the numbers for meetings and events tourism in Colombia are quite mixed, as this sector was just beginning to take off when it was hit hard by the pandemic in 2020. However, between 2021 and 2022 there will be an upswing making the MICE industry one of the most important in the country.

Below is a summary of the key data and statistics related to the MICE sector in Colombia.

Figures on MICE tourism in Colombia

First of all, these are the general values that this sector has recorded in Colombia in recent years:

First of all, in 2018 Colombia had:

  • 67,951 sessions, of which 40,457 (59.5%) sessions focused on business and corporate activities
  • 21,052 (31%) seminars
  • 3,540 (5.2%) incentive programs
  • 2,397 (3.5%) association congresses
  • 505 fairs or exhibitions (0.7%)

Meetings currently account for around 14.7% of international tourism, ie 398,000 tourists per year.

Average figures for the contribution of MICE tourism in Colombia

Event and conference tourism has experienced significant growth in recent years. For this reason, the contribution of the sector to the Colombian economy is presented below.

What contribution does MICE tourism make to the Colombian economy?

As for the contribution of the MICE industry to the country’s economy, these are the key dates:

  • Thanks to the great diversity of the events industry, it makes a fairly representative contribution to GDP ( 2.7% ), equivalent to about 15 billion Colombian pesos. Events that make this contribution primarily include trade fairs, MICE events (Meetings, Incentives, Conferences and Exhibitions) and social events.
  • Second, the contribution to direct and indirect jobs: This results in around 1.8 million jobs.
  • Similarly, $426 million in labor income is generated ($294 million direct and $132 million indirectly).
  • On the other hand, the meetings indirectly and induced added $1.446 million in production, for a total impact of $3.897 million.
  • According to the country’s deputy tourism minister, 888 seals had been issued by 2019, of which “698 were from tourism service providers, including hotels, travel agencies and transportation companies, 17 aeronautical service companies, 9 airports, 17 airlines, 5 tourist attractions and parks, and 142 companies from others areas.”
  • There are currently more than 485 companies in the various fields that make up the country’s tourism sector.

Data on the contribution of MICE tourism in Colombia

Holding this type of event helps promote more than 52 types of industries and categories, of which the following stand out:

  • Venues such as hotels, haciendas, clubs, convention centers, parks, bars and restaurants.
  • Decoration companies: rental of furniture, flowers, structures.
  • Audiovisual production: photographers, videographers, platforms, structures, stages, production and lighting companies.
  • Logistic services: travel agencies, catering, waiters, bartenders, logistics, cleaning, hostesses, protocol, coordinators, planners, an and project managers.
  • Transport services: travel agencies, services for production, for customers, for guests, for destination weddings.
  • In some cases, entertainment services are required: music, DJs, orchestras, singers, symphonists, performers, dancers, actors, comedians, and magicians.

On the other hand, there are other companies and organizations that also belong to this sector. For example: churches, airlines, jewelers, wedding dresses and suits for the groom, leather goods, accessories and much more.

Figures and statistics on events, meetings and congresses in Colombia

This section takes a closer look at the figures on the organization of events, meetings and congresses in the country.

  • The average cost of an event in Colombia is currently between 45 and 60 million pesos.
  • Between 2018 and 2019, a good 47.7 thousand events were held in hotels with congress and conference infrastructure (70.2%) and 9.2 thousand in congress centers (13.6%). The other events took place at other locations, e.g. in museums, stadiums, universities, etc.
  • Adding up the statistics over the last four years, 55% of corporate meetings, fairs, incentives, congresses and seminars were held in Cundinamarca, 18% in Antioquia, 12% in Valle del Cauca, 8% in Bolívar and the remaining 7% in others parts of the country.

Attendance numbers and statistics for the MICE industry in Colombia

This section presents the most important figures, statistics and data on MICE industry visitors and participants at the various events over the past four years.

  • In 2018, the total number of participants (including visitors ) was 5.2 million people.
  • Of the above total, 2.6 million (50%) attended corporate events, 1.3 million (25%) trade fairs or exhibitions, 641 thousand (12%) congresses, 514 thousand (10%) seminars and 155 thousand (3%) participate in incentive programs.
  • Between 2018 and 2019, it was found that 39% of attendees at MICE industry events lived at the location of the event (or were less than 75 kilometers from their place of origin); 27% were regional (between 75 and 200 kilometers away); 25% were national participants and 9% were foreign participants.
  • In 2019, an average number of participants was determined according to the MICE sector. Trade fairs and exhibitions had the highest proportion of visitors with 2,571 participants. This was followed by congresses with 270 participants, conferences with an average of 76 people, pure company meetings 64, in incentive programs 44 and seminars with 24 people.
  • The per capita spending by meeting attendees in Colombia (local, regional, national and international) is US$472 per day.

Accommodation figures and statistics of the MICE industry in Colombia

In this section, you will find the most important figures, statistics and data related to the hotel sector and other areas of interest to the MICE industry in Colombia.

  • In 2018, conference tourism generated just over 3.9 million overnight stays in the country.
  • The reactivation of the sector at the end of 2020 shows that 61% (2.4 million) of overnight stays are for corporate events, 16% (644 thousand) for congresses, 13% (527 thousand) for fairs and exhibitions, 6% (238 thousand ) on seminars and the rest (4%) on incentive programs.
  • The meetings sector in Colombia contributed a total of 1.8 million domestic tourists staying in paid accommodation. This corresponds to 4.3% of the total national electricity.
  • In 2018 and the first half of 2019, 2.7 million international tourists arrived at the country’s main hotels.
  • Meetings contribute 7.2% equivalent to total overnight stays in Colombia (using data from the World Tourism Organization (UNWTO) and the Centro de Información Turística de Colombia (CITUR) in 2019).

Investment figures and statistics for the MICE industry in Colombia

The data and figures on investment and spending in the business tourism industry are the most important data of the last four years.

  • The total value of production of meetings in Colombia is currently USD 2.451 billion, which is 22.8% of the total gross value of tourism production in Colombia, as per the data from the Tourism Satellite Account (TSA) and the National Statistics Agency (DANE ) emerges.
  • To understand the above information: This is composed of three inputs: expenses of the participants (38.5%), expenses for the production of events (58.9%) and other direct expenses (2.7%).
  • A total of $429 million will be spent on international participants, representing 18% of the total industry value.
  • Expenditures for foreign participants are $885 per day.
  • The spend per attendee per event was as follows: group incentive programs had an average spend of $7,894, conventions $614, corporate meetings $504, trade shows and exhibitions $338, and seminars $377.
  • 53% of the above total spend was spent on business meetings, 18% on trade fairs or exhibitions, 16% on congresses, 8% on seminars and the remaining 5% on incentive programs.
  • The total expenses of the participants break down as follows: 25% for travel (mainly foreigners), 17% for registration fees, 17% for food and drinks, 15% for accommodation, and the rest for other services and needs.
  • Local attendees account for 15% of events and meetings spend, regional attendees 17%, national attendees 38% and international attendees 30%.
  • Of the event organizers’ total investment, 19.4% is spent on food and beverages, 11% on wages and salaries, and 10.6% on venue rental and others.

More facts and figures on the Colombian MICE industry

  • Today, the members of the MICE industry value chain in Colombia believe that the main benefits of hosting meetings in a destination are: Meeting organizers.
  • Colombia has great potential as a tourist destination as it attracts participants to come back as tourists and lessons learned from the meetings allow good practice to be implemented in the host community.
  • Figures from 2021, derived from participant feedback, show that 87% of the sessions provided some form of new insight or expanded the professional scope of the sessions.
  • Incentive programs and association congresses are currently perceived as new sources of knowledge with very positive results.
  • Seminars are perceived as the least innovation-conducive type of meeting.
  • Trade fairs and exhibitions are considered to be the type of events that trigger a high level of investment.
  • Incentive programs are currently the least invested segment of the MICE industry.
  • The results of various quantitative surveys conducted by different ministries show that 9% of all events organized in Colombia included at least one social responsibility program.

These are other types of statements about business and convention tourism in Colombia:

  • Between 2018 and 2022, 98% of attendees from this industry would recommend traveling to Colombia as a meeting destination.
  • 90% indicate that there are opportunities for professional development (as a result of their participation in the various events in the country).
  • 81% of the participants would like to return to this country to work, study or live there.
  • 71% of the participants stated that they gained invaluable knowledge in their professional field by attending the meetings and events in Colombia.
  • Finally, 52% stated that they were aware that productive or scientific projects had arisen in the host community or country.

The information presented here dates from the period between 2018 and 2022 and was provided through several studies, investigations and reports from the Ministry of Commerce, Industry and Tourism, as well as the Ministry of Culture, the Ministry of Transport and the Ministry of Foreign Affairs of Colombia.

We hope this article has been useful for you to understand the Colombian MICE industry. Should you have any questions regarding this item, please do not hesitate to contact us and we will be happy to attend to all your concerns.

The MICE industry after COVID

Colombia-MICE is part of the Pelecanus Travel Group. We are located in Bogota, Colombia. We are specialized in corporate travel and all services around Meetings, Incentives, Conferences, and Exhibitions.

It comes as no great surprise that business tourism was one of the hardest hit by the health crisis caused by COVID-19 in 2020/21.

Among many other factors, the main challenges for the MICE industry include travel restrictions, restrictions on the implementation of events, reduced capacities to avoid contagion, changing forms of work and the need to adapt to a new reality.

Nevertheless, the industry has reacted to reduce the impact of the pandemic on its operations, thus responding in the best possible way to the crisis and remaining optimistic about the market going forward.

Whilst the sector has happily recovered, we should not disregard what started then and what is still affecting the sector today, which is why we present this summary of the post-COVID-19 MICE industry process.

The MICE industry before COVID-19

Before the pandemic, this tourism sector experienced significant growth because, in addition to the numerous events, congresses and exhibitions that were held every year around the world, there was an increasing number of business trips by companies, both group and individual.

So much so, that a CWT Meetings & Events report on the sector revealed just over 10% growth in demand for the various services that make up the MICE industry. Kurt Ekert, CEO of the same organization, confirmed that “the global meetings and events industry can look forward to an optimistic 2019” thanks to the incredible response to new trends such as security issues, the implementation of better technologies, sustainability concerns and the demand for unique experiences.

For this reason, the number of cities that have focused on the development of a tourism offer specifically tailored to this type of audience has increased sharply, since in recent years in countries with greater socio-economic stability, among other things, the number of specialized events, the number of people entering and leaving the country and the economic growth of the hotel industry have increased.

What has changed in the MICE industry after COVID-19?

Like most industries in the world, business tourism has not stood still in the face of the challenges posed by COVID-19. But the sudden onset of the epidemic in recent years has forced industry professionals, agencies, travelers and event organizers to rethink their products and operations for the future. It’s no lie that those who only offered personal services were badly positioned and had some problems, but the introduction of new options helped them kickstart their business again.

Regardless of the post-pandemic era, what most countries and sector players have in common is that they have found virtual tools to replace in-person activities, which not only bring significant financial savings but are often more practical. However, this is not a definitive threat to face-to-face events because while the replacement of face-to-face events may be ideal for a some time, it is not ideal and it is still possible to continue operations as they have been conducted in the past.

We will now focus on other areas that have also had to adapt beyond digitization to keep the industry alive.

The new post-pandemic reality

Technology has never been more important, whether for human relationships or commerce. Technology has become the main ally of everyone, including those working in the MICE segment.

And not only that: part of the new post-pandemic reality is also the implementation of new hygiene measures such as distancing, use of masks and vaccination schedules, which are mandatory both in the workplace and when traveling or attending events.

Basic telecommuting

Businesses couldn’t just slow down their activities so remote working was the perfect option and in some cases it was the most positive thing left after the pandemic. Before the health crisis, the ability to work from home was not considered sufficient, but it has proven to be effective.

In Colombia, more and more companies are adopting teleworking and, according to the Ministry of Information and Communication Technologies ( Ministerio de Tecnologías de la Información y las Comunicaciones ), 45,000 people are currently working in this form.

This has become important as several studies have shown that employee motivation and performance have increased.

Among the advantages that teleworking brings, these were the most important:

  • Higher productivity means higher income and business growth as well as savings in travel time,
  • Costs have been significantly reduced through savings in the maintenance of company buildings and utilities. There were significant savings for workers on fuel, parking, public transport and food costs.
  • The quality of life of workers has improved because they can be with their families.
  • The acquisition of new technologies was a great advantage because technology is the basis for teleworking. The companies that have invested in platforms for the development of this modality have been able to optimize their resources and for their employees it has been an opportunity to update their knowledge and understand the correct use of office tools, software, applications, etc.

How were the events influenced?

In order to achieve a rapid upswing in MICE tourism, many factors in the organization of events had to be reconsidered in order to comply with the specifications.

The main changes that have been made include:

  • New modalities such as virtual or hybrid events and meetings: with the help of technologies and a good distribution of participants, the biggest change for holding any type of event has been to adapt. Initially, the events were held via streaming, which was a great advantage as the number of participants increased and the attendance of people from all over the world was facilitated. Hybrid events, which are still widespread today, can combine the best of the face – to -face elements with the virtual elements.
  • On the other hand, many organizations have chosen to postpone events instead of canceling them because the worst thing that can happen to an organizer is event cancellation due to the loss of many resources such as large sums of money and time to plan meetings.
  • More than ever, social media has become the direct means of communication for event promotion as it more easily reaches target audiences. In addition, their use reduces personal contact and favors the preparation of the biosecurity measures required by the new normal in the space where the exhibition, event, congress or meeting is taking place.
  • An important change that is still being seen in many venues is that smaller audiences are required depending on the capacity of the venue.

MICE destinations after COVID-19

Aside from events and conventions, incentive travel is undoubtedly the most affected by the post-pandemic situation. Nevertheless, the post-pandemic period is a time when employee motivation is more necessary than ever. Travel agencies are aware of this, which is why they have had to expand their offer and adapt their prices and services to the needs of companies.

According to a study by the Ostelea School of For example, tourism management cities such as London, Barcelona and Berlin top the list of the ten most popular travel destinations for the MICE industry in Europe year after year, followed by Amsterdam, Paris, Madrid, Frankfurt, Rome, Munich and Prague. However, after the health emergency, there has been a boom in the choice of so-called secondary destinations for hosting MICE events, as they not only offer a new option but also offer better value for money than other major cities. Some of these destinations are Slovenia, Lithuania and Malta.

New accommodation measures

Due to the large influx of MICE travelers into the hotels, some changes had to be made to the accommodation measures.

Hotels and lodging establishments are places where there is a high level of interaction between guests and employees, and in the business world there is always additional contact between business travelers and others at their destination.

For this reason, the World Health Organization has called for these aspects to be considered:

  • the accommodation of guests,
  • the accompanying services (e.g. food and drink, cleanliness, organization of activities),
  • and the interactions that take place specifically in hospitality establishments.

In addition, all employees on the farm should now take basic biosecurity measures, such as B:

  • constant hand washing,
  • physical distancing,
  • Avoid touching your eyes, nose and mouth
  • precautions when coughing and sneezing,
  • mandatory use of masks,
  • Isolation and seeking medical attention if symptoms consistent with COVID-19 occur.

In addition, adequate and constant disinfection of all areas of the property is mandatory to ensure the safety of visitors.

What’s next for the industry after COVID-19?

With so many changes in the industry, it’s important to keep in mind that MICE tourism is not in danger of disappearing. Therefore, thanks to the commitment of all the associations of this segment and their participants, thanks to the tools acquired during the health emergency, the prospects for the future are quite promising.

The future of the MICE industry

In general, the future of the MICE industry depends on how its players react to the problems left by the pandemic. A clear example of what to expect is the project developed by the MICE South America Alliance, which offers an analysis of changes in the industry.

One of the key findings is that this market continues to bet on hosting events. A clear example of this is that, according to the study, 60% of institutions plan to hold at least three events in each of the next five years after 2020.

However, the return of face-to-face events is more than optimistic, provided that a new space is also opened for the hybrid modality, with which the associations hope to reach and even increase the usual number of participants, as well as the scale and impact of their Event.

Back to face- to -face

On the other hand, the post -Covid era is synonymous with a return to face-to-face encounters, bringing with it a number of factors in travel destination choices, some of which, as noted above, include biosecurity, entry requirements, vaccinations required by the destination, and last but not least the budgets offered.

According to the MICE South America Alliance, the services most requested by tourist organizations for the organization of events and conventions are primarily:

  • hotel,
  • virtual platforms,
  • convention centers/venues,
  • audio visual equipment
  • and transportation services.

Therefore, all companies offering these services must prepare themselves to adapt again to the new demands of the market in order to be able to provide all their services in accordance with the new market demands.

Finally, regarding the return of incentive travel, the said study emphasizes that in the short term (roughly the second half of 2021 and 2022) a significant percentage of agencies can be expected to receive requests and many companies during this period offer for travel will have been submitted.

The following aspects are trendsetting for this segment in the new post-COVID-19 era:

  • Groups of maximum of 100 participants,
  • The travel duration from 3 to 6 days,
  • a minimum budget of $1,000 per person,
  • a slight bias towards choosing 5-star hotels, a minimum budget of $1,000 per person, a slight bias towards 5-star hotels

Recovery of the MICE industry

Nothing is as certain as the fact that for the recovery of MICE tourism it is necessary to improve the facilities for everyone involved and to rely on patience and flexibility, because the recovery has already started and according to a report by the Spain Convention Bureau (SCB) to reach 100% of pre-pandemic activity in 2024. As mentioned in the study, the economic impact of the MICE industry reached 12,314 million euros in 2019, while the pandemic brought a 75% decrease in 2020 and an economic impact of 5,079 million euros in 2021.

On the other hand, not only to reactivate tourism in general, but also to help local economies recover in the different countries, the measures that have helped keep this sector afloat during the pandemic are being reinforced:

  • The resumption of events that were postponed in 2020: A significant percentage of the events that could not take place this year were able to resume in 2021 and to a large extent in 2022.
  • In order to stimulate this segment again, the event and congress centers in the big cities are being modernized and adapted.
  • Another aspect that has contributed is experimenting with new technologies to enrich events. For example, thanks to virtual reality, augmented reality, virtual stages and other technologies that ensure more safety and a plus experience for visitors.
  • Finally, as mentioned earlier, whether you are attending an event or an incentive trip, it is vital to the reactivation of the MICE industry that all safety protocols are in place.

In addition, it is more than important to understand the importance of working with third parties, such as B. the governments of the individual countries, in order to reactivate all stakeholders in the field of business tourism.